Brandwave

StackAdapt vs tvScientific:Which is searched more?

In September 2026, StackAdapt had more branded searches than tvScientific among connected TV advertising platforms worldwide. StackAdapt had about 22,400 branded searches, while tvScientific had 1,300. StackAdapt made up 15.7% of all connected TV advertising platform searches we track, and tvScientific accounted for 0.91%. These are worldwide searches for English-language branded terms.

Share of searches among connected TV advertising platforms worldwide in September 2026Is StackAdapt or tvScientific more popular in search?
StackAdapt15.7%22.4K searches
vs
tvScientific0.91%1.3K searches

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Is StackAdapt or tvScientific more popular in search?

Compare the platforms used to buy connected TV advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

StackAdapt and tvScientific among connected TV advertising platforms worldwide, by month

Share of searches by month for StackAdapt, tvScientific. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskAmazon DSPStackAdaptTatariBeachfrontInnovidtvScientificMNTN
Oct 202536.8%29.8%13.5%9%6%3.3%1.4%0.23%
Nov 202537.4%24.8%13.7%11.2%7.4%4%1.2%0.19%
Dec 202533.2%26.6%12.1%12%8%3.5%4.3%0.26%
Jan 202639.4%21.3%14.5%11.8%7.8%3.5%1.5%0.25%
Feb 202641.1%18.1%12.3%15%8.1%3.6%1.6%0.21%
Mar 202644.4%19.4%13.2%10.8%7.1%3.2%1.7%0.23%
Apr 202632.7%21.1%14.3%17.3%9.4%3.4%1.5%0.2%
May 202635.5%22.4%15.3%12.3%10%3%1.3%0.22%
Jun 202634.8%22%14.9%12.1%12%2.9%1.1%0.21%
Jul 202632.1%20%13.5%13.5%16.4%3.3%0.96%0.19%
Aug 202639.1%17.1%14.2%11.5%14%2.8%1%0.2%
Sep 202635.5%19%15.7%12.8%12.7%3.1%0.91%0.27%

How has the StackAdapt and tvScientific comparison changed over the last 12 months?

3 findings

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

2 changes
  1. In September 2026, StackAdapt gained share of searches among connected TV advertising platforms worldwide, from 14.2% to 15.7%.

  2. Estimated monthly branded searches for tvScientific worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using StackAdapt’s and tvScientific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

StackAdapt

3 branded search terms

  • stackadapt
  • stackadapt dsp
  • stackadapt programmatic advertising

tvScientific

1 branded search term

  • tvscientific

How the Brand Demand Index is measured

Other head-to-heads among connected TV advertising platforms

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