Brandwave

Retail media networks:Which brands are most popular in search?

In August 2026, Amazon Ads was the most searched among retail media networks worldwide, with an estimated 74K branded searches and 55.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon Ads55.9%
  2. Criteo31.3%
  3. Roundel7.5%
  4. Walmart Connect5%
  5. CitrusAd0.36%

Follow retail media networks and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the ad networks retailers sell space on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among retail media networks worldwide, by month

Share of Search by month for Amazon Ads, Criteo, Roundel, Walmart Connect. The figures are in the table below the chart.

View monthly share of search table
MonthAmazon AdsCriteoRoundelWalmart ConnectCitrusAd
Oct 202552.3%35.5%7%3.8%1.4%
Nov 202556.1%31.3%7.5%4.1%0.99%
Dec 202560.4%27.5%8.1%3.6%0.48%
Jan 202651.2%34.9%8.4%4.6%0.9%
Feb 202651.4%35.1%8.4%4.6%0.5%
Mar 202655%30.7%9%4.9%0.44%
Apr 202651.5%35.1%8.4%4.6%0.41%
May 202655.9%31.2%7.5%5%0.45%
Jun 202651.7%35.3%6.9%5.7%0.41%
Jul 202652.3%35.7%7%4.7%0.34%
Aug 202655.9%31.3%7.5%5%0.36%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Amazon Ads

    55.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.Criteo

    31.3%

    Held 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.4 points.

  3. 3.Roundel

    7.5%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Walmart Connect

    5%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.CitrusAd

    0.36%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among retail media networks worldwide?

In August 2026, Amazon Ads was the most searched among retail media networks worldwide, with an estimated 74K branded searches and 55.9% estimated Share of Search within this set. Criteo is in 2nd place, 24.6 percentage points behind at 31.3% Share of Search.

Global retail media networks, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Amazon Ads52.3% → 55.9%60.4%Dec 202551.2%Jan 20261st
Criteo35.5% → 31.3%35.7%Jul 202627.5%Dec 20252nd
Roundel7% → 7.5%9%Mar 20266.9%Jun 20263rd
Walmart Connect3.8% → 5%5.7%Jun 20263.6%Dec 20254th
CitrusAd1.4% → 0.36%1.4%Oct 20250.34%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide increased from 52.3% to 55.9%.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media networks worldwide decreased from 35.5% to 31.3%.
  • Across the 11 months ending August 2026, Walmart Connect’s estimated Share of Search among retail media networks worldwide increased from 3.8% to 5%.
  • Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among retail media networks worldwide decreased from 1.4% to 0.36%.
  • Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide peaked at 60.4% in December 2025 and was lowest at 51.2% in January 2026.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media networks worldwide peaked at 35.7% in July 2026 and was lowest at 27.5% in December 2025.
  • Across the 11 months ending August 2026, Roundel’s estimated Share of Search among retail media networks worldwide peaked at 9% in March 2026 and was lowest at 6.9% in June 2026.
  • Across the 11 months ending August 2026, Walmart Connect’s estimated Share of Search among retail media networks worldwide peaked at 5.7% in June 2026 and was lowest at 3.6% in December 2025.
  • Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among retail media networks worldwide peaked at 1.4% in October 2025 and was lowest at 0.34% in July 2026.
  • Across the 11 months ending August 2026, Roundel held steady: its estimated Share of Search among retail media networks worldwide moved less than 0.5 percentage points.

How did search popularity change for retail media networks worldwide in August 2026?

  1. In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.3% to 55.9%.

  2. In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.7% to 31.3%.

  3. Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026.

  4. Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free