Brandwave

How popular isCitrusAd in search?

In August 2026, there were an estimated 480 branded searches for CitrusAd worldwide which is down 80% over the last 11 months. CitrusAd holds 0.36% estimated Share of Search among retail media networks worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon Ads55.9%
  2. Criteo31.3%
  3. Roundel7.5%
  4. Walmart Connect5%
  5. CitrusAd0.36%
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Which retail media networks compete with CitrusAd?

CitrusAd against retail media networks worldwide, by month

Share of Search by month for Amazon Ads, Criteo, Roundel, Walmart Connect, CitrusAd. The figures are in the table below the chart.

View monthly share of search table
MonthAmazon AdsCriteoRoundelWalmart ConnectCitrusAd
Oct 202552.3%35.5%7%3.8%1.4%
Nov 202556.1%31.3%7.5%4.1%0.99%
Dec 202560.4%27.5%8.1%3.6%0.48%
Jan 202651.2%34.9%8.4%4.6%0.9%
Feb 202651.4%35.1%8.4%4.6%0.5%
Mar 202655%30.7%9%4.9%0.44%
Apr 202651.5%35.1%8.4%4.6%0.41%
May 202655.9%31.2%7.5%5%0.45%
Jun 202651.7%35.3%6.9%5.7%0.41%
Jul 202652.3%35.7%7%4.7%0.34%
Aug 202655.9%31.3%7.5%5%0.36%
Sep 2026—————
  1. 1.Amazon Ads

    55.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.Criteo

    31.3%

    Held 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.4 points.

  3. 3.Roundel

    7.5%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.CitrusAd

    0.36%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between CitrusAd and its closest rivals

How has branded search demand for CitrusAd changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CitrusAd worldwide fell from 2.4K to 480.
  • Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among retail media networks worldwide decreased from 1.4% to 0.36%.
  • Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among retail media networks worldwide peaked at 1.4% in October 2025 and was lowest at 0.34% in July 2026.

How did search popularity change for retail media networks worldwide in August 2026?

  1. In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.3% to 55.9%.

  2. In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.7% to 31.3%.

  3. Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026.

  4. Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does CitrusAd compete?

CitrusAd is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Retail media networks5th of 50.36%Shown above
Marketplace advertising platforms4th of 51%Show ranking

How is CitrusAd measured?

Brandwave collects information about searches that people make online using CitrusAd’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • citrusad

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How the Brand Demand Index is measured

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Is CitrusAd your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.