CitrusAd vs Moloco:Which is more popular by branded search?
In August 2026, Moloco had more branded searches than CitrusAd among marketplace advertising platforms worldwide. Moloco was estimated to have 1.3K branded searches compared to CitrusAd’s 480, and held a 2.7% Share of Search versus CitrusAd’s 1%. These are worldwide searches for English-language branded terms.
Follow CitrusAd vs Moloco and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CitrusAd or Moloco?
Compare the platforms that run ads inside online marketplaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moloco, CitrusAd. The figures are in the table below the chart.
View monthly share of search table
| Month | Criteo | Koddi | Moloco | CitrusAd | PromoteIQ |
|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 7.7% | 2.2% | 3.4% | 0.3% |
| Nov 2025 | 87% | 7.7% | 2.2% | 2.8% | 0.29% |
| Dec 2025 | 86.1% | 9.3% | 2.7% | 1.5% | 0.36% |
| Jan 2026 | 85.6% | 9.2% | 2.7% | 2.2% | 0.29% |
| Feb 2026 | 86.9% | 9.4% | 2.2% | 1.2% | 0.24% |
| Mar 2026 | 88% | 7.8% | 2.8% | 1.3% | 0.24% |
| Apr 2026 | 88.2% | 7.8% | 2.8% | 1% | 0.19% |
| May 2026 | 86% | 9.2% | 3.3% | 1.2% | 0.23% |
| Jun 2026 | 88.2% | 7.8% | 2.8% | 1% | 0.19% |
| Jul 2026 | 88.9% | 7.8% | 2.3% | 0.85% | 0.12% |
| Aug 2026 | 86.8% | 9.3% | 2.7% | 1% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the CitrusAd and Moloco comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Moloco took it in December 2025.
- Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among marketplace advertising platforms worldwide moved from 3.4% to 1%, and its estimated monthly branded searches moved from 2.4K to 480.
- Across the 11 months ending August 2026, Moloco’s estimated Share of Search among marketplace advertising platforms worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for marketplace advertising platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using CitrusAd’s and Moloco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.