Marketplace advertising platforms:Which brands are most popular in search?
In August 2026, Criteo was the most searched among marketplace advertising platforms worldwide, with an estimated 41.4K branded searches and 86.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms that run ads inside online marketplaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Criteo, Koddi, Moloco. The figures are in the table below the chart.
View monthly share of search table
| Month | Criteo | Koddi | Moloco | CitrusAd | PromoteIQ |
|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 7.7% | 2.2% | 3.4% | 0.3% |
| Nov 2025 | 87% | 7.7% | 2.2% | 2.8% | 0.29% |
| Dec 2025 | 86.1% | 9.3% | 2.7% | 1.5% | 0.36% |
| Jan 2026 | 85.6% | 9.2% | 2.7% | 2.2% | 0.29% |
| Feb 2026 | 86.9% | 9.4% | 2.2% | 1.2% | 0.24% |
| Mar 2026 | 88% | 7.8% | 2.8% | 1.3% | 0.24% |
| Apr 2026 | 88.2% | 7.8% | 2.8% | 1% | 0.19% |
| May 2026 | 86% | 9.2% | 3.3% | 1.2% | 0.23% |
| Jun 2026 | 88.2% | 7.8% | 2.8% | 1% | 0.19% |
| Jul 2026 | 88.9% | 7.8% | 2.3% | 0.85% | 0.12% |
| Aug 2026 | 86.8% | 9.3% | 2.7% | 1% | 0.19% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.8% | 41.4K | -17.8% | -2.1 points | |
| 2, held 2nd | 9.3% | 4.4K | 0% | +1.5 points | |
| 3, held 3rd | 2.7% | 1.3K | 0% | +0.4 points | |
| 4, held 4th | 1% | 480 | 0% | +0.2 points | |
| 5, held 5th | 0.19% | 90 | +28.6% | +0.1 points |
1.
Criteo86.8%
Held 1st. 41.4K estimated branded searches, -17.8% vs prior month. Share -2.1 points.
2.
Koddi9.3%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Moloco2.7%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
CitrusAd1%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.
0.19%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among marketplace advertising platforms worldwide?
5 brands
In August 2026, Criteo was the most searched among marketplace advertising platforms worldwide, with an estimated 41.4K branded searches and 86.8% estimated Share of Search within this set. Koddi is in 2nd place, 77.5 percentage points behind at 9.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Criteo | 86.4% → 86.8% | 88.9%Jul 2026 | 85.6%Jan 2026 | 1st |
| Koddi | 7.7% → 9.3% | 9.4%Feb 2026 | 7.7%Oct 2025 | 2nd |
| Moloco | 2.2% → 2.7% | 3.3%May 2026 | 2.2%Feb 2026 | 4th → 3rd |
| CitrusAd | 3.4% → 1% | 3.4%Oct 2025 | 0.85%Jul 2026 | 3rd → 4th |
| PromoteIQ | 0.3% → 0.19% | 0.36%Dec 2025 | 0.12%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Koddi’s estimated Share of Search among marketplace advertising platforms worldwide increased from 7.7% to 9.3%.
- Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among marketplace advertising platforms worldwide decreased from 3.4% to 1%.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 88.9% in July 2026 and was lowest at 85.6% in January 2026.
- Across the 11 months ending August 2026, Koddi’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 9.4% in February 2026 and was lowest at 7.7% in October 2025.
- Across the 11 months ending August 2026, Moloco’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 3.3% in May 2026 and was lowest at 2.2% in February 2026.
- Across the 11 months ending August 2026, CitrusAd’s estimated Share of Search among marketplace advertising platforms worldwide peaked at 3.4% in October 2025 and was lowest at 0.85% in July 2026.
- Across the 11 months ending August 2026, Moloco rose from 4th to 3rd among marketplace advertising platforms worldwide.
- Across the 11 months ending August 2026, CitrusAd fell from 3rd to 4th among marketplace advertising platforms worldwide.
- Across the 11 months ending August 2026, Criteo and PromoteIQ held steady: their estimated Share of Search among marketplace advertising platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for marketplace advertising platforms worldwide in August 2026?
5 changes
In August 2026, Koddi gained estimated Share of Search among marketplace advertising platforms worldwide, from 7.8% to 9.3%.
In August 2026, Criteo lost estimated Share of Search among marketplace advertising platforms worldwide, from 88.9% to 86.8%.
Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026.
Estimated monthly branded searches for PromoteIQ worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026.
Estimated monthly branded searches for Moloco worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
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