Brandwave

How popular isCriteo in search?

In August 2026, there were an estimated 41.4K branded searches for Criteo worldwide which is down 32.6% over the last 11 months. Criteo holds 31.3% estimated Share of Search among retail media networks worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon Ads55.9%
  2. Criteo31.3%
  3. Roundel7.5%
  4. Walmart Connect5%
  5. CitrusAd0.36%
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Which retail media networks compete with Criteo?

Criteo against retail media networks worldwide, by month

Share of Search by month for Amazon Ads, Criteo, Roundel, Walmart Connect. The figures are in the table below the chart.

View monthly share of search table
MonthAmazon AdsCriteoRoundelWalmart ConnectCitrusAd
Oct 202552.3%35.5%7%3.8%1.4%
Nov 202556.1%31.3%7.5%4.1%0.99%
Dec 202560.4%27.5%8.1%3.6%0.48%
Jan 202651.2%34.9%8.4%4.6%0.9%
Feb 202651.4%35.1%8.4%4.6%0.5%
Mar 202655%30.7%9%4.9%0.44%
Apr 202651.5%35.1%8.4%4.6%0.41%
May 202655.9%31.2%7.5%5%0.45%
Jun 202651.7%35.3%6.9%5.7%0.41%
Jul 202652.3%35.7%7%4.7%0.34%
Aug 202655.9%31.3%7.5%5%0.36%
Sep 2026—————

  1. 1.Amazon Ads

    55.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.Criteo

    31.3%

    Held 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.4 points.

  3. 3.Roundel

    7.5%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Walmart Connect

    5%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.CitrusAd

    0.36%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Criteo and its closest rivals

How has branded search demand for Criteo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Criteo worldwide fell from 61.5K to 41.4K.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media networks worldwide decreased from 35.5% to 31.3%.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media networks worldwide peaked at 35.7% in July 2026 and was lowest at 27.5% in December 2025.

How did search popularity change for retail media networks worldwide in August 2026?

  1. In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.3% to 55.9%.

  2. In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.7% to 31.3%.

  3. Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026.

  4. Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Criteo compete?

Criteo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Display advertising platforms2nd of 524.5%Show ranking
Programmatic advertising platforms2nd of 630.4%Show ranking
Retail media networks2nd of 531.3%Shown above
Retargeting platforms2nd of 636.1%Show ranking
Retail media management platforms1st of 580.1%Show ranking
Marketplace advertising platforms1st of 586.8%Show ranking

How is Criteo measured?

Brandwave collects information about searches that people make online using Criteo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • criteo
  • criteo retail media
  • criteo.com

Do you work for Criteo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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