Criteo vs Moloco:Which is more popular by branded search?
In August 2026, Criteo had more branded searches than Moloco among marketplace advertising platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Moloco’s 1.3K, and held an 86.8% Share of Search versus Moloco’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Criteo or Moloco?
Compare the platforms that run ads inside online marketplaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Criteo, Moloco. The figures are in the table below the chart.
View monthly share of search table
| Month | Criteo | Koddi | Moloco | CitrusAd | PromoteIQ |
|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 7.7% | 2.2% | 3.4% | 0.3% |
| Nov 2025 | 87% | 7.7% | 2.2% | 2.8% | 0.29% |
| Dec 2025 | 86.1% | 9.3% | 2.7% | 1.5% | 0.36% |
| Jan 2026 | 85.6% | 9.2% | 2.7% | 2.2% | 0.29% |
| Feb 2026 | 86.9% | 9.4% | 2.2% | 1.2% | 0.24% |
| Mar 2026 | 88% | 7.8% | 2.8% | 1.3% | 0.24% |
| Apr 2026 | 88.2% | 7.8% | 2.8% | 1% | 0.19% |
| May 2026 | 86% | 9.2% | 3.3% | 1.2% | 0.23% |
| Jun 2026 | 88.2% | 7.8% | 2.8% | 1% | 0.19% |
| Jul 2026 | 88.9% | 7.8% | 2.3% | 0.85% | 0.12% |
| Aug 2026 | 86.8% | 9.3% | 2.7% | 1% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the Criteo and Moloco comparison changed over the last 12 months?
3 findings
- Criteo was ahead of Moloco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among marketplace advertising platforms worldwide moved from 86.4% to 86.8%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Moloco’s estimated Share of Search among marketplace advertising platforms worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for marketplace advertising platforms worldwide in August 2026?
2 changes
In August 2026, Criteo lost estimated Share of Search among marketplace advertising platforms worldwide, from 88.9% to 86.8%.
Estimated monthly branded searches for Moloco worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Criteo’s and Moloco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.