Criteo vs Perpetua:Which is searched more?
In September 2026, Criteo had more branded searches than Perpetua among retail media management platforms worldwide. Criteo had about 40,700 branded searches, while Perpetua had 160. Criteo made up 73.1% of all retail media management platform searches we track, and Perpetua accounted for 0.29%. These are worldwide searches for English-language branded terms.
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Is Criteo or Perpetua more popular in search?
Compare tools for managing and measuring advertising across retailer and marketplace media networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Criteo, Perpetua. The figures are in the table below the chart.
View monthly share of searches table
| Month | Criteo | Pacvue | Koddi | CommerceIQ | Perpetua | Skai | Quartile |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 8.7% | 7% | 4.7% | 0.34% | 0.18% | 0.09% |
| Nov 2025 | 76.6% | 10.4% | 6.8% | 5.5% | 0.37% | 0.22% | 0.11% |
| Dec 2025 | 74.6% | 10.1% | 8.1% | 6.6% | 0.28% | 0.2% | 0.15% |
| Jan 2026 | 76% | 8.4% | 8.3% | 6.7% | 0.34% | 0.21% | 0.08% |
| Feb 2026 | 76.8% | 8.5% | 8.4% | 5.6% | 0.34% | 0.29% | 0.15% |
| Mar 2026 | 73.8% | 12.2% | 6.6% | 6.5% | 0.49% | 0.24% | 0.18% |
| Apr 2026 | 75.7% | 10.2% | 6.7% | 6.7% | 0.29% | 0.24% | 0.11% |
| May 2026 | 73.4% | 9.9% | 8% | 7.9% | 0.38% | 0.32% | 0.11% |
| Jun 2026 | 74.6% | 10.1% | 6.6% | 8.1% | 0.27% | 0.2% | 0.11% |
| Jul 2026 | 74.7% | 8.2% | 6.6% | 9.9% | 0.29% | 0.14% | 0.12% |
| Aug 2026 | 74.7% | 10.1% | 8.1% | 6.6% | 0.28% | 0.18% | 0.11% |
| Sep 2026 | 73.1% | 12% | 7.9% | 6.5% | 0.29% | 0.2% | 0.13% |
How has the Criteo and Perpetua comparison changed over the last 12 months?
3 findings
- Criteo was ahead of Perpetua in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Criteo’s share of searches among retail media management platforms worldwide moved from 79% to 73.1%, and its estimated monthly branded searches moved from 60.8K to 40.7K.
- Across the 12 months ending September 2026, Perpetua’s share of searches among retail media management platforms worldwide moved from 0.34% to 0.29%, and its estimated monthly branded searches moved from 260 to 160.
How did search popularity change for retail media management platforms worldwide in September 2026?
2 changes
In September 2026, Criteo lost share of searches among retail media management platforms worldwide, from 74.7% to 73.1%.
Estimated monthly branded searches for Perpetua worldwide fell 38.5% over 12 measured months, from 260 to 160 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Criteo’s and Perpetua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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