Brandwave

CommerceIQ vs Criteo:Which is more popular?

In September 2026, Criteo had more branded searches than CommerceIQ among retail media management platforms worldwide. Criteo had about 40,700 branded searches, while CommerceIQ had 3,600. Criteo made up 73.1% of all retail media management platform searches we track, and CommerceIQ accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about retail media management platforms, CommerceIQ appeared in four of the five answers and Criteo in three. CommerceIQ was mentioned before Criteo in four out of five answers.

Among retail media management platforms worldwide in September 2026

Who do people search for more?

Criteo, about 11 searches for every 1 for CommerceIQ

Criteo 40.7K searchesCommerceIQ 3.6K searches

Who does AI mention more?

CommerceIQ, mentioned in 4 of 5 answers, Criteo in 3

CommerceIQ in 4 of 5Criteo in 3 of 5

Who does AI recommend more?

CommerceIQ, named ahead of Criteo in 4 of 5 answers

CommerceIQ first in 4Criteo first in 1

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Top retail media management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CommerceIQ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Criteo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. CommerceIQ was listed before Criteo in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skai1st
  2. Pacvue2nd
  3. CommerceIQ3rd
  4. Criteo4th
  5. Perpetua5th
  6. Koddi–
  7. Quartile–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Skai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pacvue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CommerceIQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Criteo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perpetua3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Koddi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quartile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retail media management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CommerceIQ or Criteo more popular in search?

This chart shows how often people search Google for CommerceIQ and Criteo by name. Each line represents a brand's share of searches for all seven retail media management platforms we track, month by month, from English-language searches worldwide.

CommerceIQ and Criteo among retail media management platforms worldwide, by month

Share of searches by month for Criteo, CommerceIQ. The figures are in the table below the chart.

View monthly share of searches table
MonthCriteoPacvueKoddiCommerceIQPerpetuaSkaiQuartile
Oct 202579%8.7%7%4.7%0.34%0.18%0.09%
Nov 202576.6%10.4%6.8%5.5%0.37%0.22%0.11%
Dec 202574.6%10.1%8.1%6.6%0.28%0.2%0.15%
Jan 202676%8.4%8.3%6.7%0.34%0.21%0.08%
Feb 202676.8%8.5%8.4%5.6%0.34%0.29%0.15%
Mar 202673.8%12.2%6.6%6.5%0.49%0.24%0.18%
Apr 202675.7%10.2%6.7%6.7%0.29%0.24%0.11%
May 202673.4%9.9%8%7.9%0.38%0.32%0.11%
Jun 202674.6%10.1%6.6%8.1%0.27%0.2%0.11%
Jul 202674.7%8.2%6.6%9.9%0.29%0.14%0.12%
Aug 202674.7%10.1%8.1%6.6%0.28%0.18%0.11%
Sep 202673.1%12%7.9%6.5%0.29%0.2%0.13%

How has the CommerceIQ and Criteo comparison changed over the last 12 months?

3 findings

How did search popularity change for retail media management platforms worldwide in September 2026?

1 change

  1. In September 2026, Criteo lost share of searches among retail media management platforms worldwide, from 74.7% to 73.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CommerceIQ’s and Criteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CommerceIQ

1 branded search term

  • commerceiq

Criteo

2 branded search terms

  • criteo
  • criteo retail media

How the Brand Demand Index is measured

Other head-to-heads among retail media management platforms

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