Criteo vs Koddi:Which is more popular?
In September 2026, Criteo had more branded searches than Koddi among retail media management platforms worldwide. Criteo had about 40,700 branded searches, while Koddi had 4,410. Criteo made up 73.1% of all retail media management platform searches we track, and Koddi accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about retail media management platforms, Criteo appeared in three of the five answers and Koddi in none.
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Top retail media management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Criteo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Koddi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Skai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pacvue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CommerceIQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Criteo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perpetua3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Koddi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quartile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retail media management platforms
5 answers
Asked ChatGPT
“Which retail media management platform should I use?”
Asked ChatGPT
“What are the best retail media management platforms?”
Asked ChatGPT
“What's the best retail media management platform for a multi retailer ad campaign?”
Searched Google, AI Overview
“retail media software”
Searched Google, AI Overview
“retail media management platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Criteo or Koddi more popular in search?
This chart shows how often people search Google for Criteo and Koddi by name. Each line represents a brand's share of searches for all seven retail media management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Criteo, Koddi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Criteo | Pacvue | Koddi | CommerceIQ | Perpetua | Skai | Quartile |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 8.7% | 7% | 4.7% | 0.34% | 0.18% | 0.09% |
| Nov 2025 | 76.6% | 10.4% | 6.8% | 5.5% | 0.37% | 0.22% | 0.11% |
| Dec 2025 | 74.6% | 10.1% | 8.1% | 6.6% | 0.28% | 0.2% | 0.15% |
| Jan 2026 | 76% | 8.4% | 8.3% | 6.7% | 0.34% | 0.21% | 0.08% |
| Feb 2026 | 76.8% | 8.5% | 8.4% | 5.6% | 0.34% | 0.29% | 0.15% |
| Mar 2026 | 73.8% | 12.2% | 6.6% | 6.5% | 0.49% | 0.24% | 0.18% |
| Apr 2026 | 75.7% | 10.2% | 6.7% | 6.7% | 0.29% | 0.24% | 0.11% |
| May 2026 | 73.4% | 9.9% | 8% | 7.9% | 0.38% | 0.32% | 0.11% |
| Jun 2026 | 74.6% | 10.1% | 6.6% | 8.1% | 0.27% | 0.2% | 0.11% |
| Jul 2026 | 74.7% | 8.2% | 6.6% | 9.9% | 0.29% | 0.14% | 0.12% |
| Aug 2026 | 74.7% | 10.1% | 8.1% | 6.6% | 0.28% | 0.18% | 0.11% |
| Sep 2026 | 73.1% | 12% | 7.9% | 6.5% | 0.29% | 0.2% | 0.13% |
How has the Criteo and Koddi comparison changed over the last 12 months?
3 findings
- Criteo was ahead of Koddi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Criteo’s share of searches among retail media management platforms worldwide moved from 79% to 73.1%, and its estimated monthly branded searches moved from 60.8K to 40.7K.
- Across the 12 months ending September 2026, Koddi’s share of searches among retail media management platforms worldwide moved from 7% to 7.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for retail media management platforms worldwide in September 2026?
2 changes
In September 2026, Criteo lost share of searches among retail media management platforms worldwide, from 74.7% to 73.1%.
Estimated monthly branded searches for Koddi worldwide fell 18.6% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Criteo’s and Koddi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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