Criteo vs Skai:Which is more popular by branded search?
In August 2026, Criteo had more branded searches than Skai among retail media management platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Skai’s 100, and held an 80.1% Share of Search versus Skai’s 0.19%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Criteo or Skai?
Compare tools for managing and measuring advertising across retailer and marketplace media networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Criteo, Skai. The figures are in the table below the chart.
View monthly share of search table
| Month | Criteo | Pacvue | Koddi | Skai | Quartile |
|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 9.3% | 7.4% | 0.19% | 0.09% |
| Nov 2025 | 81.2% | 11.3% | 7.2% | 0.23% | 0.11% |
| Dec 2025 | 79.9% | 11.1% | 8.6% | 0.21% | 0.16% |
| Jan 2026 | 81.7% | 9.2% | 8.8% | 0.23% | 0.08% |
| Feb 2026 | 81.6% | 9.2% | 8.8% | 0.31% | 0.16% |
| Mar 2026 | 79.3% | 13.2% | 7% | 0.25% | 0.19% |
| Apr 2026 | 81.3% | 11.2% | 7.2% | 0.26% | 0.11% |
| May 2026 | 80% | 11% | 8.6% | 0.35% | 0.12% |
| Jun 2026 | 81.4% | 11.1% | 7.2% | 0.21% | 0.11% |
| Jul 2026 | 83.1% | 9.3% | 7.3% | 0.15% | 0.13% |
| Aug 2026 | 80.1% | 11% | 8.6% | 0.19% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Criteo and Skai comparison changed over the last 12 months?
3 findings
- Criteo was ahead of Skai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide moved from 83.1% to 80.1%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Skai’s estimated Share of Search among retail media management platforms worldwide held steady at 0.19%, and its estimated monthly branded searches moved from 140 to 100.
How did search popularity change for retail media management platforms worldwide in August 2026?
2 changes
In August 2026, Criteo lost estimated Share of Search among retail media management platforms worldwide, from 83.1% to 80.1%.
Estimated monthly branded searches for Skai worldwide fell 28.6% over 11 measured months, from 140 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Criteo’s and Skai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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