How popular isRoundel in search?
In August 2026, there were an estimated 9.9K branded searches for Roundel worldwide which is down 18.2% over the last 11 months. Roundel holds 7.5% estimated Share of Search among retail media networks worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Amazon Ads55.9%
Criteo31.3%
Roundel7.5%
Walmart Connect5%
CitrusAd0.36%
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Which retail media networks compete with Roundel?
Share of Search by month for Amazon Ads, Criteo, Roundel, Walmart Connect. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon Ads | Criteo | Roundel | Walmart Connect | CitrusAd |
|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 35.5% | 7% | 3.8% | 1.4% |
| Nov 2025 | 56.1% | 31.3% | 7.5% | 4.1% | 0.99% |
| Dec 2025 | 60.4% | 27.5% | 8.1% | 3.6% | 0.48% |
| Jan 2026 | 51.2% | 34.9% | 8.4% | 4.6% | 0.9% |
| Feb 2026 | 51.4% | 35.1% | 8.4% | 4.6% | 0.5% |
| Mar 2026 | 55% | 30.7% | 9% | 4.9% | 0.44% |
| Apr 2026 | 51.5% | 35.1% | 8.4% | 4.6% | 0.41% |
| May 2026 | 55.9% | 31.2% | 7.5% | 5% | 0.45% |
| Jun 2026 | 51.7% | 35.3% | 6.9% | 5.7% | 0.41% |
| Jul 2026 | 52.3% | 35.7% | 7% | 4.7% | 0.34% |
| Aug 2026 | 55.9% | 31.3% | 7.5% | 5% | 0.36% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.9% | 74K | 0% | +3.6 points | |
| 2, held 2nd | 31.3% | 41.4K | -17.8% | -4.4 points | |
| 3, held 3rd | 7.5% | 9.9K | 0% | +0.5 points | |
| 4, held 4th | 5% | 6.6K | 0% | +0.3 points | |
| 5, held 5th | 0.36% | 480 | 0% | 0 points |
55.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +3.6 points.
2.
Criteo31.3%
Held 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.4 points.
3.
Roundel7.5%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
5%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
CitrusAd0.36%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Roundel and its closest rivals
How has branded search demand for Roundel changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Roundel worldwide fell from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Roundel’s estimated Share of Search among retail media networks worldwide peaked at 9% in March 2026 and was lowest at 6.9% in June 2026.
How did search popularity change for retail media networks worldwide in August 2026?
4 changes
In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.3% to 55.9%.
In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.7% to 31.3%.
Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026.
Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How is Roundel measured?
Brandwave collects information about searches that people make online using Roundel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- roundel
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Is Roundel your brand?
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