Brandwave

How popular isAmazon Ads in search?

In August 2026, there were an estimated 74K branded searches for Amazon Ads worldwide which is down 18.2% over the last 11 months. Amazon Ads holds 55.9% estimated Share of Search among retail media networks worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon Ads55.9%
  2. Criteo31.3%
  3. Roundel7.5%
  4. Walmart Connect5%
  5. CitrusAd0.36%
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Which retail media networks compete with Amazon Ads?

Amazon Ads against retail media networks worldwide, by month

Share of Search by month for Amazon Ads, Criteo, Roundel, Walmart Connect. The figures are in the table below the chart.

View monthly share of search table
MonthAmazon AdsCriteoRoundelWalmart ConnectCitrusAd
Oct 202552.3%35.5%7%3.8%1.4%
Nov 202556.1%31.3%7.5%4.1%0.99%
Dec 202560.4%27.5%8.1%3.6%0.48%
Jan 202651.2%34.9%8.4%4.6%0.9%
Feb 202651.4%35.1%8.4%4.6%0.5%
Mar 202655%30.7%9%4.9%0.44%
Apr 202651.5%35.1%8.4%4.6%0.41%
May 202655.9%31.2%7.5%5%0.45%
Jun 202651.7%35.3%6.9%5.7%0.41%
Jul 202652.3%35.7%7%4.7%0.34%
Aug 202655.9%31.3%7.5%5%0.36%
Sep 2026—————

  1. 1.Amazon Ads

    55.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +3.6 points.

  2. 2.Criteo

    31.3%

    Held 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.4 points.

  3. 3.Roundel

    7.5%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Walmart Connect

    5%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.CitrusAd

    0.36%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Amazon Ads and its closest rivals

How has branded search demand for Amazon Ads changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Ads worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide increased from 52.3% to 55.9%.
  • Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide peaked at 60.4% in December 2025 and was lowest at 51.2% in January 2026.

How did search popularity change for retail media networks worldwide in August 2026?

  1. In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.3% to 55.9%.

  2. In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.7% to 31.3%.

  3. Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026.

  4. Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Amazon Ads compete?

Amazon Ads is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ad server platforms2nd of 534.2%Show ranking
Retail media networks1st of 555.9%Shown above

How is Amazon Ads measured?

Brandwave collects information about searches that people make online using Amazon Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon ads

Do you work for Amazon Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Amazon Ads your brand?

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