Brandwave

Amazon Ads vs Google Ads:Which is more popular?

In September 2026, Google Ads had more branded searches than Amazon Ads among advertising platforms worldwide. Google Ads had about 5 million branded searches, while Amazon Ads had 92,100. Google Ads made up 79.2% of all advertising platform searches we track, and Amazon Ads accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about advertising platforms, Google Ads appeared in all five answers and Amazon Ads in two. Google Ads was mentioned before Amazon Ads in every answer.

Among advertising platforms worldwide in September 2026

Who do people search for more?

Google Ads, about 55 searches for every 1 for Amazon Ads

Google Ads 5M searchesAmazon Ads 92.1K searches

Who does AI mention more?

Google Ads, mentioned in every answer we collected

Google Ads in 5 of 5Amazon Ads in 2 of 5

Who does AI recommend more?

Google Ads, named ahead of Amazon Ads in every answer

Google Ads first in 5Amazon Ads never first

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Top advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Ads appeared in all five answers. Amazon Ads was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google Ads was listed before Amazon Ads in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ads1st
  2. Meta Ads2nd
  3. LinkedIn Ads3rd
  4. TikTok Ads4th
  5. Microsoft Advertising5th
  6. Amazon Ads6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TikTok Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Advertising3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Ads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about advertising platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Amazon Ads or Google Ads more popular in search?

This chart shows how often people search Google for Amazon Ads and Google Ads by name. Each line represents a brand's share of searches for all six advertising platforms we track, month by month, from English-language searches worldwide.

Amazon Ads and Google Ads among advertising platforms worldwide, by month

Share of searches by month for Google Ads, Amazon Ads. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AdsMeta AdsTikTok AdsAmazon AdsMicrosoft AdvertisingLinkedIn Ads
Oct 202578.4%10.5%7%1.8%1.2%1.2%
Nov 202581.2%8.9%5.9%1.8%1.2%0.98%
Dec 202581.5%8.9%6%1.8%0.98%0.8%
Jan 202679.9%10.7%5.8%1.5%1.2%0.96%
Feb 202679.9%10.7%5.8%1.5%1.2%0.96%
Mar 202677.4%12.6%5.7%1.7%1.4%1.1%
Apr 202678%12.7%5.7%1.4%1.1%0.94%
May 202678.1%12.7%5.7%1.4%1.1%0.94%
Jun 202678%12.7%5.7%1.4%1.1%0.94%
Jul 202678.1%12.7%5.7%1.4%1.1%0.94%
Aug 202676%15.2%5.6%1.4%1.1%0.75%
Sep 202679.2%12.9%4.7%1.4%0.95%0.78%

How has the Amazon Ads and Google Ads comparison changed over the last 12 months?

3 findings
  • Google Ads was ahead of Amazon Ads in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazon Ads’ share of searches among advertising platforms worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 92.4K to 92.1K.
  • Across the 12 months ending September 2026, Google Ads’ share of searches among advertising platforms worldwide moved from 78.4% to 79.2%, and its estimated monthly branded searches moved from 4.1M to 5M.

How did search popularity change for advertising platforms worldwide in September 2026?

1 change

  1. In September 2026, Google Ads gained share of searches among advertising platforms worldwide, from 76% to 79.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon Ads’ and Google Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Ads

2 branded search terms

  • amazon ads
  • amazonads

Google Ads

2 branded search terms

  • google ads
  • googleads

How the Brand Demand Index is measured

Other head-to-heads among advertising platforms

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