Amazon Ads vs Spotify Ad Studio:Which is more popular?
In September 2026, Amazon Ads had more branded searches than Spotify Ad Studio among audio advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Spotify Ad Studio had 1,000. Amazon Ads made up 62.8% of all audio advertising platform searches we track, and Spotify Ad Studio accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about audio advertising platforms, Amazon Ads and Spotify Ad Studio each appeared in four of the five answers. Spotify Ad Studio was mentioned before Amazon Ads in three out of five answers.
Who do people search for more?
Amazon Ads, about 92 searches for every 1 for Spotify Ad Studio
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Spotify Ad Studio, named ahead of Amazon Ads in 3 of 5 answers
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Top audio advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Ads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spotify Ad Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spotify Ad Studio was listed before Amazon Ads in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spotify Ad Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AudioGo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Megaphone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DAX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton Podcast Metrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio advertising platforms
5 answers
Asked ChatGPT
“Which audio advertising platform should I use?”
Asked ChatGPT
“What are the best audio advertising platforms?”
Asked ChatGPT
“What's the best audio advertising platform for ad buyers?”
Searched Google, AI Overview
“audio advertising platforms”
Searched Google, AI Overview
“audio ads platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon Ads or Spotify Ad Studio more popular in search?
This chart shows how often people search Google for Amazon Ads and Spotify Ad Studio by name. Each line represents a brand's share of searches for all seven audio advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon Ads, Spotify Ad Studio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | The Trade Desk | AudioGo | Spotify Ad Studio | Megaphone | DAX | Triton Podcast Metrics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 38.2% | 1.2% | 1.8% | 0.73% | 0.24% | <0.01% |
| Nov 2025 | 62% | 33.5% | 1.6% | 1.9% | 0.68% | 0.26% | <0.01% |
| Dec 2025 | 65.9% | 29.4% | 1.7% | 2.1% | 0.64% | 0.28% | <0.01% |
| Jan 2026 | 52.8% | 42.6% | 1.7% | 2% | 0.76% | 0.22% | <0.01% |
| Feb 2026 | 52.6% | 42.6% | 1.7% | 2% | 0.79% | 0.27% | 0.01% |
| Mar 2026 | 51.7% | 42.4% | 1.3% | 3.7% | 0.61% | 0.22% | <0.01% |
| Apr 2026 | 56.8% | 38.6% | 1.8% | 1.8% | 0.76% | 0.24% | <0.01% |
| May 2026 | 56.5% | 39.3% | 1.4% | 1.8% | 0.66% | 0.24% | <0.01% |
| Jun 2026 | 56.9% | 39.4% | 1.4% | 1.4% | 0.66% | 0.2% | <0.01% |
| Jul 2026 | 60.7% | 35% | 1.5% | 1.9% | 0.6% | 0.26% | <0.01% |
| Aug 2026 | 53.2% | 43.7% | 1.3% | 0.92% | 0.64% | 0.23% | <0.01% |
| Sep 2026 | 62.8% | 34.4% | 1.3% | 0.68% | 0.61% | 0.22% | <0.01% |
How has the Amazon Ads and Spotify Ad Studio comparison changed over the last 12 months?
3 findings
- Amazon Ads was ahead of Spotify Ad Studio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Ads’ share of searches among audio advertising platforms worldwide moved from 57.8% to 62.8%, and its estimated monthly branded searches moved from 92.4K to 92.1K.
- Across the 12 months ending September 2026, Spotify Ad Studio’s share of searches among audio advertising platforms worldwide moved from 1.8% to 0.68%, and its estimated monthly branded searches moved from 2.9K to 1K.
How did search popularity change for audio advertising platforms worldwide in September 2026?
2 changes
In September 2026, Amazon Ads gained share of searches among audio advertising platforms worldwide, from 53.2% to 62.8%.
Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon Ads’ and Spotify Ad Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Ads
2 branded search terms
- amazon ads
- amazonads
Spotify Ad Studio
1 branded search term
- spotifyadstudio
Other head-to-heads among audio advertising platforms
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