CitrusAd vs Instacart Ads:Which is more popular?

Name: CitrusAd vs Instacart Ads: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Instacart Ads had more branded searches than CitrusAd among retail media networks worldwide. Instacart Ads had about 1,600 branded searches, while CitrusAd had 480. Instacart Ads made up 1% of all retail media network searches we track, and CitrusAd accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about retail media networks, Instacart Ads appeared in three of the five answers and CitrusAd in none.

Among retail media networks worldwide in September 2026

Who do people search for more?

Instacart Ads, about 3 searches for every 1 for CitrusAd

Instacart Ads 1.6K searchesCitrusAd 480 searches

Who does AI mention more?

Instacart Ads, mentioned in 3 of 5 answers, CitrusAd in 0

Instacart Ads in 3 of 5CitrusAd in 0 of 5

Who does AI recommend more?

Instacart Ads, the only one of the two named

Instacart Ads first in 3CitrusAd never named

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Top retail media networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instacart Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CitrusAd did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Amazon Ads	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Roundel	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Walmart Connect	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Kroger Precision Marketing	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Instacart Ads	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Criteo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
CitrusAd	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Amazon Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roundel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walmart Connect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kroger Precision Marketing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Instacart Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CitrusAd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retail media networks

5 answers

Asked ChatGPT
“Which retail media network should I use?”
Asked ChatGPT
“What are the best retail media networks?”
Asked ChatGPT
“What's the best retail media network for an ecommerce advertiser?”
Searched Google, AI Overview
“retail media network”
Searched Google, AI Overview
“sponsored product ads”
1. 1Amazon Ads

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CitrusAd or Instacart Ads more popular in search?

This chart shows how often people search Google for CitrusAd and Instacart Ads by name. Each line represents a brand's share of searches for all seven retail media networks we track, month by month, from English-language searches worldwide.

CitrusAd and Instacart Ads among retail media networks worldwide, by month

Month	Amazon Ads	Criteo	Roundel	Walmart Connect	Instacart Ads	CitrusAd	Kroger Precision Marketing
Oct 2025	52.3%	34.4%	6.8%	3.7%	1.1%	1.4%	0.33%
Nov 2025	56.2%	30.2%	7.4%	4%	0.97%	0.97%	0.29%
Dec 2025	60.3%	26.5%	7.9%	3.5%	1%	0.47%	0.25%
Jan 2026	51.1%	33.5%	8.1%	4.4%	1.6%	0.88%	0.32%
Feb 2026	49.9%	32.7%	8%	4.3%	4.3%	0.47%	0.32%
Mar 2026	54.7%	29.5%	8.8%	4.8%	1.4%	0.43%	0.35%
Apr 2026	51.3%	33.7%	8.2%	4.5%	1.6%	0.4%	0.33%
May 2026	55.6%	30.1%	7.3%	4.9%	1.4%	0.44%	0.29%
Jun 2026	51.7%	34%	6.8%	5.5%	1.3%	0.4%	0.33%
Jul 2026	52.3%	34.5%	6.9%	4.6%	1.1%	0.33%	0.33%
Aug 2026	55.7%	30.1%	7.3%	4.9%	1.2%	0.36%	0.44%
Sep 2026	58.7%	26%	9.4%	4.2%	1%	0.31%	0.31%

How has the CitrusAd and Instacart Ads comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 12 months ending September 2026: Instacart Ads took it in December 2025.
Across the 12 months ending September 2026, CitrusAd’s share of searches among retail media networks worldwide moved from 1.4% to 0.31%, and its estimated monthly branded searches moved from 2.4K to 480.
Across the 12 months ending September 2026, Instacart Ads’ share of searches among retail media networks worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for retail media networks worldwide in September 2026?

2 changes

In September 2026, CitrusAd rose from 7th to 6th among retail media networks worldwide.
Estimated monthly branded searches for Instacart Ads worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CitrusAd’s and Instacart Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.