How popular isInstacart Ads?
In September 2026, people searched for Instacart Ads by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 1% of all global retail media network searches, placing Instacart Ads fifth out of seven networks. When we asked both ChatGPT and Google AI Overviews about retail media networks, Instacart Ads appeared in three of the five answers and was the fourth most recommended of the seven.
Instacart Ads is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.
Amazon AdsShare of searches 58.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CriteoShare of searches 26%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RoundelShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Walmart ConnectShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- Instacart AdsShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top retail media networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Instacart Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Instacart Ads is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Roundel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Walmart Connect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kroger Precision Marketing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Instacart Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CitrusAd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retail media networks
5 answers
Asked ChatGPT
“Which retail media network should I use?”
Asked ChatGPT
“What are the best retail media networks?”
Asked ChatGPT
“What's the best retail media network for an ecommerce advertiser?”
Searched Google, AI Overview
“retail media network”
Searched Google, AI Overview
“sponsored product ads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which retail media networks compete with Instacart Ads?
Share of searches by month for Amazon Ads, Criteo, Roundel, Walmart Connect, Instacart Ads. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | Criteo | Roundel | Walmart Connect | Instacart Ads | CitrusAd | Kroger Precision Marketing |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 34.4% | 6.8% | 3.7% | 1.1% | 1.4% | 0.33% |
| Nov 2025 | 56.2% | 30.2% | 7.4% | 4% | 0.97% | 0.97% | 0.29% |
| Dec 2025 | 60.3% | 26.5% | 7.9% | 3.5% | 1% | 0.47% | 0.25% |
| Jan 2026 | 51.1% | 33.5% | 8.1% | 4.4% | 1.6% | 0.88% | 0.32% |
| Feb 2026 | 49.9% | 32.7% | 8% | 4.3% | 4.3% | 0.47% | 0.32% |
| Mar 2026 | 54.7% | 29.5% | 8.8% | 4.8% | 1.4% | 0.43% | 0.35% |
| Apr 2026 | 51.3% | 33.7% | 8.2% | 4.5% | 1.6% | 0.4% | 0.33% |
| May 2026 | 55.6% | 30.1% | 7.3% | 4.9% | 1.4% | 0.44% | 0.29% |
| Jun 2026 | 51.7% | 34% | 6.8% | 5.5% | 1.3% | 0.4% | 0.33% |
| Jul 2026 | 52.3% | 34.5% | 6.9% | 4.6% | 1.1% | 0.33% | 0.33% |
| Aug 2026 | 55.7% | 30.1% | 7.3% | 4.9% | 1.2% | 0.36% | 0.44% |
| Sep 2026 | 58.7% | 26% | 9.4% | 4.2% | 1% | 0.31% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.7% | 92.1K | +22.3% | +3 points | |
| 2, held 2nd | 26% | 40.7K | 0% | -4.1 points | |
| 3, held 3rd | 9.4% | 14.8K | +49.5% | +2.1 points | |
| 4, held 4th | 4.2% | 6.6K | 0% | -0.7 points | |
| 5, held 5th | 1% | 1.6K | 0% | -0.2 points | |
| 6, moved from 7th to 6th | 0.31% | 480 | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.31% | 480 | -18.6% | -0.1 pointsmoved from 6th to 7th |
58.7%
Held 1st. 92.1K estimated branded searches, +22.3% vs prior month. Share +3 points.
2.
Criteo26%
Held 2nd. 40.7K estimated branded searches, 0% vs prior month. Share -4.1 points.
3.
Roundel9.4%
Held 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +2.1 points.
4.2%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.7 points.
1%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
CitrusAd0.31%
Moved from 7th to 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
0.31%
Moved from 6th to 7th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.
Compare popularity between Instacart Ads and its closest rivals
Every comparison with Instacart Ads
6 comparisons
How has branded search demand for Instacart Ads changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Instacart Ads worldwide fell from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Instacart Ads’ share of searches among retail media networks worldwide peaked at 4.3% in February 2026 and was lowest at 0.97% in November 2025.
- Across the 12 months ending September 2026, Instacart Ads rose from 6th to 5th among retail media networks worldwide.
How did search popularity change for retail media networks worldwide in September 2026?
6 changes
In September 2026, Amazon Ads gained share of searches among retail media networks worldwide, from 55.7% to 58.7%.
In September 2026, Roundel gained share of searches among retail media networks worldwide, from 7.3% to 9.4%.
In September 2026, Criteo lost share of searches among retail media networks worldwide, from 30.1% to 26%.
In September 2026, Walmart Connect lost share of searches among retail media networks worldwide, from 4.9% to 4.2%.
In September 2026, CitrusAd rose from 7th to 6th among retail media networks worldwide.
In September 2026, Kroger Precision Marketing fell from 6th to 7th among retail media networks worldwide.
How are Instacart Ads’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Instacart Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- instacart ads
Who owns Instacart Ads?
Instacart Ads is owned by Instacart. Brandwave also tracks Instacart, owned by the same company, worldwide.
Do you work for Instacart Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Instacart Ads your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.