Instacart Ads vs Kroger Precision Marketing:Which is more popular?
In September 2026, Instacart Ads had more branded searches than Kroger Precision Marketing among retail media networks worldwide. Instacart Ads had about 1,600 branded searches, while Kroger Precision Marketing had 480. Instacart Ads made up 1% of all retail media network searches we track, and Kroger Precision Marketing accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about retail media networks, Kroger Precision Marketing appeared in four of the five answers and Instacart Ads in three. Instacart Ads was mentioned before Kroger Precision Marketing in three out of four answers.
Who do people search for more?
Instacart Ads, about 3 searches for every 1 for Kroger Precision Marketing
Who does AI mention more?
Kroger Precision Marketing, mentioned in 4 of 5 answers, Instacart Ads in 3
Who does AI recommend more?
Instacart Ads, named ahead of Kroger Precision Marketing in 3 of 4 answers
Follow Instacart Ads vs Kroger Precision Marketing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top retail media networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kroger Precision Marketing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Instacart Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Instacart Ads was listed before Kroger Precision Marketing in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roundel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walmart Connect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kroger Precision Marketing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Instacart Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CitrusAd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retail media networks
5 answers
Asked ChatGPT
“Which retail media network should I use?”
Asked ChatGPT
“What are the best retail media networks?”
Asked ChatGPT
“What's the best retail media network for an ecommerce advertiser?”
Searched Google, AI Overview
“retail media network”
Searched Google, AI Overview
“sponsored product ads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Instacart Ads or Kroger Precision Marketing more popular in search?
This chart shows how often people search Google for Instacart Ads and Kroger Precision Marketing by name. Each line represents a brand's share of searches for all seven retail media networks we track, month by month, from English-language searches worldwide.
Share of searches by month for Instacart Ads, Kroger Precision Marketing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | Criteo | Roundel | Walmart Connect | Instacart Ads | CitrusAd | Kroger Precision Marketing |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 34.4% | 6.8% | 3.7% | 1.1% | 1.4% | 0.33% |
| Nov 2025 | 56.2% | 30.2% | 7.4% | 4% | 0.97% | 0.97% | 0.29% |
| Dec 2025 | 60.3% | 26.5% | 7.9% | 3.5% | 1% | 0.47% | 0.25% |
| Jan 2026 | 51.1% | 33.5% | 8.1% | 4.4% | 1.6% | 0.88% | 0.32% |
| Feb 2026 | 49.9% | 32.7% | 8% | 4.3% | 4.3% | 0.47% | 0.32% |
| Mar 2026 | 54.7% | 29.5% | 8.8% | 4.8% | 1.4% | 0.43% | 0.35% |
| Apr 2026 | 51.3% | 33.7% | 8.2% | 4.5% | 1.6% | 0.4% | 0.33% |
| May 2026 | 55.6% | 30.1% | 7.3% | 4.9% | 1.4% | 0.44% | 0.29% |
| Jun 2026 | 51.7% | 34% | 6.8% | 5.5% | 1.3% | 0.4% | 0.33% |
| Jul 2026 | 52.3% | 34.5% | 6.9% | 4.6% | 1.1% | 0.33% | 0.33% |
| Aug 2026 | 55.7% | 30.1% | 7.3% | 4.9% | 1.2% | 0.36% | 0.44% |
| Sep 2026 | 58.7% | 26% | 9.4% | 4.2% | 1% | 0.31% | 0.31% |
How has the Instacart Ads and Kroger Precision Marketing comparison changed over the last 12 months?
3 findings
- Instacart Ads was ahead of Kroger Precision Marketing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instacart Ads’ share of searches among retail media networks worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Kroger Precision Marketing’s share of searches among retail media networks worldwide moved from 0.33% to 0.31%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for retail media networks worldwide in September 2026?
2 changes
In September 2026, Kroger Precision Marketing fell from 6th to 7th among retail media networks worldwide.
Estimated monthly branded searches for Instacart Ads worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Instacart Ads’ and Kroger Precision Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Instacart Ads
1 branded search term
- instacart ads
Kroger Precision Marketing
1 branded search term
- kroger precision marketing
Other head-to-heads among retail media networks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.