Brandwave

AdButler vs Broadstreet:Which is more popular?

In September 2026, AdButler had more branded searches than Broadstreet among ad server platforms worldwide. AdButler had about 1,000 branded searches, while Broadstreet had 340. AdButler made up 0.37% of all ad server platform searches we track, and Broadstreet accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about ad server platforms, AdButler appeared in four of the five answers and Broadstreet in two. AdButler was mentioned before Broadstreet in four out of five answers.

Among ad server platforms worldwide in September 2026

Who do people search for more?

AdButler, about 3 searches for every 1 for Broadstreet

AdButler 1K searchesBroadstreet 340 searches

Who does AI mention more?

AdButler, mentioned in 4 of 5 answers, Broadstreet in 2

AdButler in 4 of 5Broadstreet in 2 of 5

Who does AI recommend more?

AdButler, named ahead of Broadstreet in 4 of 5 answers

AdButler first in 4Broadstreet first in 1

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Top ad server platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AdButler was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Broadstreet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AdButler was listed before Broadstreet in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ad Manager1st
  2. Kevel2nd
  3. AdButler3rd
  4. Revive Adserver4th
  5. Broadstreet4th
  6. OpenX6th
  7. Amazon Ads–
  8. Xandr–
  9. Sizmek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ad Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kevel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AdButler4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revive Adserver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Broadstreet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Ads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sizmek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ad server platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is AdButler or Broadstreet more popular in search?

This chart shows how often people search Google for AdButler and Broadstreet by name. Each line represents a brand's share of searches for all nine ad server platforms we track, month by month, from English-language searches worldwide.

AdButler and Broadstreet among ad server platforms worldwide, by month

Share of searches by month for AdButler, Broadstreet. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Ad ManagerAmazon AdsOpenXKevelXandrAdButlerRevive AdserverSizmekBroadstreet
Oct 202549.2%41.3%3%2%2.4%0.72%0.72%0.58%0.16%
Nov 202549.7%41.7%3%1.6%2%0.72%0.72%0.45%0.13%
Dec 202550.2%42.2%2.5%1.6%2%0.46%0.46%0.46%0.1%
Jan 202653.2%36.7%3.9%2.1%2.1%0.63%0.63%0.48%0.14%
Feb 202653.9%37.2%3.2%1.8%2.2%0.64%0.49%0.49%0.14%
Mar 202654.2%37%3.3%2.2%1.8%0.64%0.52%0.4%0.11%
Apr 202658.7%32.9%3.5%1.9%1.6%0.57%0.43%0.31%0.12%
May 202659.1%33%2.9%1.9%1.6%0.57%0.44%0.39%0.12%
Jun 202658.2%32.6%4.3%1.9%1.6%0.56%0.43%0.31%0.12%
Jul 202659.2%33%3.6%1.6%1.3%0.44%0.44%0.32%0.14%
Aug 202659.6%33.2%2.9%1.6%1.3%0.57%0.39%0.26%0.15%
Sep 202660.4%33.7%2.4%1.3%1.1%0.37%0.32%0.26%0.12%

How has the AdButler and Broadstreet comparison changed over the last 12 months?

3 findings
  • AdButler was ahead of Broadstreet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AdButler’s share of searches among ad server platforms worldwide moved from 0.72% to 0.37%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, Broadstreet’s share of searches among ad server platforms worldwide moved from 0.16% to 0.12%, and its estimated monthly branded searches moved from 350 to 340.

How did search popularity change for ad server platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for AdButler worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AdButler’s and Broadstreet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AdButler

1 branded search term

  • adbutler

Broadstreet

2 branded search terms

  • broadstreet ad server
  • broadstreet ads

How the Brand Demand Index is measured

Other head-to-heads among ad server platforms

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