Brandwave

Google Ad Manager vs Revive Adserver:Which is more popular?

In September 2026, Google Ad Manager had more branded searches than Revive Adserver among ad server platforms worldwide. Google Ad Manager had about 165,000 branded searches, while Revive Adserver had 880. Google Ad Manager made up 60.4% of all ad server platform searches we track, and Revive Adserver accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about ad server platforms, Google Ad Manager appeared in all five answers and Revive Adserver in four. Google Ad Manager was mentioned before Revive Adserver in every answer.

Among ad server platforms worldwide in September 2026

Who do people search for more?

Google Ad Manager, about 188 searches for every 1 for Revive Adserver

Google Ad Manager 165K searchesRevive Adserver 880 searches

Who does AI mention more?

Google Ad Manager, mentioned in every answer we collected

Google Ad Manager in 5 of 5Revive Adserver in 4 of 5

Who does AI recommend more?

Google Ad Manager, named ahead of Revive Adserver in every answer

Google Ad Manager first in 5Revive Adserver never first

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Top ad server platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Ad Manager appeared in all five answers. Revive Adserver was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Ad Manager was listed before Revive Adserver in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ad Manager1st
  2. Kevel2nd
  3. AdButler3rd
  4. Revive Adserver4th
  5. Broadstreet4th
  6. OpenX6th
  7. Amazon Ads–
  8. Xandr–
  9. Sizmek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ad Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kevel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AdButler4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revive Adserver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Broadstreet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Ads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sizmek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ad server platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Google Ad Manager or Revive Adserver more popular in search?

This chart shows how often people search Google for Google Ad Manager and Revive Adserver by name. Each line represents a brand's share of searches for all nine ad server platforms we track, month by month, from English-language searches worldwide.

Google Ad Manager and Revive Adserver among ad server platforms worldwide, by month

Share of searches by month for Google Ad Manager, Revive Adserver. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Ad ManagerAmazon AdsOpenXKevelXandrAdButlerRevive AdserverSizmekBroadstreet
Oct 202549.2%41.3%3%2%2.4%0.72%0.72%0.58%0.16%
Nov 202549.7%41.7%3%1.6%2%0.72%0.72%0.45%0.13%
Dec 202550.2%42.2%2.5%1.6%2%0.46%0.46%0.46%0.1%
Jan 202653.2%36.7%3.9%2.1%2.1%0.63%0.63%0.48%0.14%
Feb 202653.9%37.2%3.2%1.8%2.2%0.64%0.49%0.49%0.14%
Mar 202654.2%37%3.3%2.2%1.8%0.64%0.52%0.4%0.11%
Apr 202658.7%32.9%3.5%1.9%1.6%0.57%0.43%0.31%0.12%
May 202659.1%33%2.9%1.9%1.6%0.57%0.44%0.39%0.12%
Jun 202658.2%32.6%4.3%1.9%1.6%0.56%0.43%0.31%0.12%
Jul 202659.2%33%3.6%1.6%1.3%0.44%0.44%0.32%0.14%
Aug 202659.6%33.2%2.9%1.6%1.3%0.57%0.39%0.26%0.15%
Sep 202660.4%33.7%2.4%1.3%1.1%0.37%0.32%0.26%0.12%

How has the Google Ad Manager and Revive Adserver comparison changed over the last 12 months?

3 findings

How did search popularity change for ad server platforms worldwide in September 2026?

2 changes

  1. In September 2026, Google Ad Manager gained share of searches among ad server platforms worldwide, from 59.6% to 60.4%.

  2. Estimated monthly branded searches for Revive Adserver worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Ad Manager’s and Revive Adserver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Ad Manager

1 branded search term

  • google ad manager

Revive Adserver

1 branded search term

  • revive adserver

How the Brand Demand Index is measured

Other head-to-heads among ad server platforms

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