Google Ad Manager vs Raptive:Which is searched more?
In September 2026, Google Ad Manager had more branded searches than Raptive among publisher ad monetisation platforms worldwide. Google Ad Manager had about 165,000 branded searches, while Raptive had 6,600. Google Ad Manager made up 78.5% of all publisher ad monetisation platform searches we track, and Raptive accounted for 3.1%. These are worldwide searches for English-language branded terms.
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Is Google Ad Manager or Raptive more popular in search?
Compare the platforms publishers sell ad space through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Google Ad Manager, Raptive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Ad Manager | Mediavine | Snigel | Ezoic | Raptive | Freestar | Publift |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 6% | 7.4% | 11.1% | 3.3% | 4% | 0.98% |
| Nov 2025 | 69.3% | 5.1% | 6.2% | 11.4% | 2.8% | 4.2% | 1% |
| Dec 2025 | 71.2% | 5.2% | 5.2% | 11.7% | 2.8% | 2.8% | 0.84% |
| Jan 2026 | 69.1% | 6.2% | 6.2% | 11.4% | 3.4% | 2.8% | 1% |
| Feb 2026 | 70.5% | 5.2% | 7.8% | 9.5% | 3.5% | 2.8% | 0.83% |
| Mar 2026 | 73.8% | 5.4% | 6.6% | 8.1% | 3% | 2.4% | 0.71% |
| Apr 2026 | 73.5% | 5.4% | 6.6% | 8.1% | 2.9% | 2.9% | 0.54% |
| May 2026 | 73.9% | 5.4% | 6.6% | 8.1% | 3% | 2.4% | 0.55% |
| Jun 2026 | 76% | 5.6% | 5.6% | 6.8% | 3% | 2.5% | 0.56% |
| Jul 2026 | 76.7% | 5.6% | 4.6% | 6.9% | 3.1% | 2.5% | 0.57% |
| Aug 2026 | 75.4% | 6.8% | 5.5% | 6.8% | 3% | 2% | 0.56% |
| Sep 2026 | 78.5% | 5.8% | 5.8% | 4.7% | 3.1% | 1.7% | 0.48% |
How has the Google Ad Manager and Raptive comparison changed over the last 12 months?
3 findings
- Google Ad Manager was ahead of Raptive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Ad Manager’s share of searches among publisher ad monetisation platforms worldwide moved from 67.2% to 78.5%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, Raptive’s share of searches among publisher ad monetisation platforms worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for publisher ad monetisation platforms worldwide in September 2026?
2 changes
In September 2026, Google Ad Manager gained share of searches among publisher ad monetisation platforms worldwide, from 75.4% to 78.5%.
Estimated monthly branded searches for Raptive worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Ad Manager’s and Raptive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Ad Manager
1 branded search term
- google ad manager
Raptive
1 branded search term
- raptive
Other head-to-heads among publisher ad monetisation platforms
- Google Ad Manager vs Mediavine: compare search popularity
Google Ad Manager vs Snigel: compare search popularity
Google Ad Manager vs Ezoic: compare search popularity- Mediavine vs Snigel: compare search popularity
- Mediavine vs Ezoic: compare search popularity
- Mediavine vs Raptive: compare search popularity
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