Brandwave

Ezoic vs Raptive:Which is more popular?

In September 2026, Ezoic had more branded searches than Raptive among publisher ad monetisation platforms worldwide. Ezoic had about 9,900 branded searches, while Raptive had 6,600. Ezoic made up 4.7% of all publisher ad monetisation platform searches we track, and Raptive accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about publisher ad monetisation platforms, Raptive appeared in three of the four answers and Ezoic in two. Raptive was mentioned before Ezoic in every answer.

Among publisher ad monetisation platforms worldwide in September 2026

Who do people search for more?

Ezoic, about 50% more searches than Raptive

Ezoic 9.9K searchesRaptive 6.6K searches

Who does AI mention more?

Raptive, mentioned in 3 of 4 answers, Ezoic in 2

Raptive in 3 of 4Ezoic in 2 of 4

Who does AI recommend more?

Raptive, named ahead of Ezoic in every answer

Raptive first in 3Ezoic never first

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Top publisher ad monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Raptive was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ezoic was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Raptive was listed before Ezoic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Raptive1st
  2. Mediavine2nd
  3. Google Ad Manager3rd
  4. Freestar4th
  5. Ezoic5th
  6. Publift6th
  7. Snigel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ad Manager3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mediavine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raptive3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ezoic2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Freestar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Snigel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Publift1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about publisher ad monetisation platforms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ezoic or Raptive more popular in search?

This chart shows how often people search Google for Ezoic and Raptive by name. Each line represents a brand's share of searches for all seven publisher ad monetisation platforms we track, month by month, from English-language searches worldwide.

Ezoic and Raptive among publisher ad monetisation platforms worldwide, by month

Share of searches by month for Ezoic, Raptive. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Ad ManagerMediavineSnigelEzoicRaptiveFreestarPublift
Oct 202567.2%6%7.4%11.1%3.3%4%0.98%
Nov 202569.3%5.1%6.2%11.4%2.8%4.2%1%
Dec 202571.2%5.2%5.2%11.7%2.8%2.8%0.84%
Jan 202669.1%6.2%6.2%11.4%3.4%2.8%1%
Feb 202670.5%5.2%7.8%9.5%3.5%2.8%0.83%
Mar 202673.8%5.4%6.6%8.1%3%2.4%0.71%
Apr 202673.5%5.4%6.6%8.1%2.9%2.9%0.54%
May 202673.9%5.4%6.6%8.1%3%2.4%0.55%
Jun 202676%5.6%5.6%6.8%3%2.5%0.56%
Jul 202676.7%5.6%4.6%6.9%3.1%2.5%0.57%
Aug 202675.4%6.8%5.5%6.8%3%2%0.56%
Sep 202678.5%5.8%5.8%4.7%3.1%1.7%0.48%

How has the Ezoic and Raptive comparison changed over the last 12 months?

3 findings

How did search popularity change for publisher ad monetisation platforms worldwide in September 2026?

2 changes
  1. In September 2026, Ezoic lost share of searches among publisher ad monetisation platforms worldwide, from 6.8% to 4.7%.

  2. Estimated monthly branded searches for Raptive worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ezoic’s and Raptive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ezoic

1 branded search term

  • ezoic

Raptive

1 branded search term

  • raptive

How the Brand Demand Index is measured

Other head-to-heads among publisher ad monetisation platforms

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