Google Ad Manager vs Raptive:Which is more popular?
In September 2026, Google Ad Manager had more branded searches than Raptive among publisher ad monetisation platforms worldwide. Google Ad Manager had about 165,000 branded searches, while Raptive had 6,600. Google Ad Manager made up 78.5% of all publisher ad monetisation platform searches we track, and Raptive accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about publisher ad monetisation platforms, Google Ad Manager and Raptive each appeared in three of the four answers. Raptive was mentioned before Google Ad Manager in two out of three answers.
Who do people search for more?
Google Ad Manager, about 25 searches for every 1 for Raptive
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Raptive, named ahead of Google Ad Manager in 2 of 3 answers
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Top publisher ad monetisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Google Ad Manager and Raptive were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Raptive was listed before Google Ad Manager in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Ad Manager3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mediavine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Raptive3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ezoic2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Freestar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Snigel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Publift1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about publisher ad monetisation platforms
4 answers
Asked ChatGPT
“Which publisher ad monetisation platform should I use?”
Asked ChatGPT
“What are the best publisher ad monetisation platforms?”
Asked ChatGPT
“What's the best publisher ad monetisation platform for a media site?”
Searched Google, AI Overview
“publisher ad monetisation platforms”
Searched Google, AI Overview
“best ad monetisation platform”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Google Ad Manager or Raptive more popular in search?
This chart shows how often people search Google for Google Ad Manager and Raptive by name. Each line represents a brand's share of searches for all seven publisher ad monetisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Ad Manager, Raptive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Ad Manager | Mediavine | Snigel | Ezoic | Raptive | Freestar | Publift |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 6% | 7.4% | 11.1% | 3.3% | 4% | 0.98% |
| Nov 2025 | 69.3% | 5.1% | 6.2% | 11.4% | 2.8% | 4.2% | 1% |
| Dec 2025 | 71.2% | 5.2% | 5.2% | 11.7% | 2.8% | 2.8% | 0.84% |
| Jan 2026 | 69.1% | 6.2% | 6.2% | 11.4% | 3.4% | 2.8% | 1% |
| Feb 2026 | 70.5% | 5.2% | 7.8% | 9.5% | 3.5% | 2.8% | 0.83% |
| Mar 2026 | 73.8% | 5.4% | 6.6% | 8.1% | 3% | 2.4% | 0.71% |
| Apr 2026 | 73.5% | 5.4% | 6.6% | 8.1% | 2.9% | 2.9% | 0.54% |
| May 2026 | 73.9% | 5.4% | 6.6% | 8.1% | 3% | 2.4% | 0.55% |
| Jun 2026 | 76% | 5.6% | 5.6% | 6.8% | 3% | 2.5% | 0.56% |
| Jul 2026 | 76.7% | 5.6% | 4.6% | 6.9% | 3.1% | 2.5% | 0.57% |
| Aug 2026 | 75.4% | 6.8% | 5.5% | 6.8% | 3% | 2% | 0.56% |
| Sep 2026 | 78.5% | 5.8% | 5.8% | 4.7% | 3.1% | 1.7% | 0.48% |
How has the Google Ad Manager and Raptive comparison changed over the last 12 months?
3 findings
- Google Ad Manager was ahead of Raptive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Ad Manager’s share of searches among publisher ad monetisation platforms worldwide moved from 67.2% to 78.5%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, Raptive’s share of searches among publisher ad monetisation platforms worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for publisher ad monetisation platforms worldwide in September 2026?
2 changes
In September 2026, Google Ad Manager gained share of searches among publisher ad monetisation platforms worldwide, from 75.4% to 78.5%.
Estimated monthly branded searches for Raptive worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Ad Manager’s and Raptive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Ad Manager
1 branded search term
- google ad manager
Raptive
1 branded search term
- raptive
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