Bids vs Snigel:Which is more popular by branded search?
In August 2026, Bids had more branded searches than Snigel among publisher ad monetisation platforms worldwide. Bids was estimated to have 368K branded searches compared to Snigel’s 9.9K, and held a 70% Share of Search versus Snigel’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bids or Snigel?
Compare the platforms publishers sell ad space through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bids, Snigel. The figures are in the table below the chart.
View monthly share of search table
| Month | Bids | Google Ad Manager | Ezoic | Snigel | Publift |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 21.6% | 3.6% | 2.4% | 0.31% |
| Nov 2025 | 72.5% | 21.7% | 3.6% | 2% | 0.32% |
| Dec 2025 | 68.6% | 25.1% | 4.1% | 1.8% | 0.3% |
| Jan 2026 | 79.8% | 16% | 2.6% | 1.4% | 0.23% |
| Feb 2026 | 72.7% | 21.7% | 2.9% | 2.4% | 0.26% |
| Mar 2026 | 73.4% | 22% | 2.4% | 2% | 0.21% |
| Apr 2026 | 73.4% | 22% | 2.4% | 2% | 0.16% |
| May 2026 | 69.3% | 25.4% | 2.8% | 2.3% | 0.19% |
| Jun 2026 | 70% | 25.7% | 2.3% | 1.9% | 0.19% |
| Jul 2026 | 70.2% | 25.8% | 2.3% | 1.5% | 0.19% |
| Aug 2026 | 70% | 25.7% | 2.3% | 1.9% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the Bids and Snigel comparison changed over the last 12 months?
3 findings
- Bids was ahead of Snigel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bids’ estimated Share of Search among publisher ad monetisation platforms worldwide moved from 72.2% to 70%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Snigel’s estimated Share of Search among publisher ad monetisation platforms worldwide moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for publisher ad monetisation platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Snigel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bids’ and Snigel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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