Brandwave

How popular isMGID in search?

In August 2026, there were an estimated 9.9K branded searches for MGID worldwide which is down 18.2% over the last 11 months. MGID holds 7.6% estimated Share of Search among native advertising platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nativo46.6%
  2. Taboola38.1%
  3. MGID7.6%
  4. Outbrain6.2%
  5. Revcontent1.5%
  6. Adblade—
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Which native advertising platforms compete with MGID?

MGID against native advertising platforms worldwide, by month

Share of Search by month for Nativo, Taboola, MGID, Outbrain. The figures are in the table below the chart.

View monthly share of search table
MonthNativoTaboolaMGIDOutbrainRevcontentAdblade
Oct 202540.3%40.3%8.1%9.8%1.6%—
Nov 202540.3%40.3%8.1%9.8%1.6%—
Dec 202541.4%33.9%15.2%8.3%1.3%—
Jan 202641.5%27.7%22.7%6.8%1.3%—
Feb 202645%30.1%16.5%7.4%1.2%—
Mar 202639.9%32.7%17.9%8%1.6%—
Apr 202645.2%37%7.4%9%1.4%—
May 202645.2%37%9%7.4%1.4%—
Jun 202646%37.7%7.5%7.5%1.2%—
Jul 202645.3%37.1%9.1%7.4%1.2%—
Aug 202646.6%38.1%7.6%6.2%1.5%—
Sep 2026——————

  1. 1.Nativo

    46.6%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Taboola

    38.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.MGID

    7.6%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Outbrain

    6.2%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.Revcontent

    1.5%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.3 points.

  6. —.Adblade

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between MGID and its closest rivals

How has branded search demand for MGID changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MGID worldwide fell from 12.1K to 9.9K.
  • Across the 11 months ending August 2026, MGID’s estimated Share of Search among native advertising platforms worldwide peaked at 22.7% in January 2026 and was lowest at 7.4% in April 2026.
  • Across the 11 months ending August 2026, MGID rose from 4th to 3rd among native advertising platforms worldwide.

How did search popularity change for native advertising platforms worldwide in August 2026?

  1. In August 2026, Nativo gained estimated Share of Search among native advertising platforms worldwide, from 45.3% to 46.6%.

  2. In August 2026, Taboola gained estimated Share of Search among native advertising platforms worldwide, from 37.1% to 38.1%.

  3. In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%.

  4. In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%.

  5. Estimated monthly branded searches for Revcontent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How is MGID measured?

Brandwave collects information about searches that people make online using MGID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mgid

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How the Brand Demand Index is measured

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