Outbrain vs Taboola:Which is more popular?
In September 2026, Taboola had more branded searches than Outbrain among native advertising platforms worldwide. Taboola had about 49,500 branded searches, while Outbrain had 8,100. Taboola made up 32.9% of all native advertising platform searches we track, and Outbrain accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about native advertising platforms, both Outbrain and Taboola appeared in all five answers. Taboola was mentioned before Outbrain in every answer.
Who do people search for more?
Taboola, about 6 searches for every 1 for Outbrain
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Taboola, named ahead of Outbrain in every answer
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Top native advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Outbrain and Taboola showed up in all five answers. Taboola was listed before Outbrain in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Taboola1st
Outbrain2nd
MGID3rd
Revcontent4th
StackAdapt5th
Nativo6th
Adblade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Taboola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Outbrain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nativo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- StackAdapt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MGID4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revcontent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adblade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about native advertising platforms
5 answers
Asked ChatGPT
“Which Native advertising platform should I use?”
Asked ChatGPT
“What are the best Native advertising platforms?”
Asked ChatGPT
“What's the best Native advertising platform for a marketing team?”
Searched Google, AI Overview
“native advertising platforms”
Searched Google, AI Overview
“best native ad platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Outbrain or Taboola more popular in search?
This chart shows how often people search Google for Outbrain and Taboola by name. Each line represents a brand's share of searches for all seven native advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Taboola, Outbrain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nativo | Taboola | StackAdapt | MGID | Outbrain | Revcontent | Adblade |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 35% | 13% | 7% | 8.6% | 1.4% | 0.12% |
| Nov 2025 | 35.8% | 35.8% | 10.9% | 7.2% | 8.8% | 1.4% | 0.1% |
| Dec 2025 | 37.5% | 30.7% | 9.3% | 13.8% | 7.5% | 1.2% | 0.13% |
| Jan 2026 | 36.8% | 24.6% | 11.2% | 20.1% | 6% | 1.2% | 0.13% |
| Feb 2026 | 40.4% | 27% | 10% | 14.8% | 6.6% | 1% | 0.09% |
| Mar 2026 | 34.7% | 28.4% | 12.9% | 15.6% | 6.9% | 1.4% | 0.12% |
| Apr 2026 | 38.6% | 31.6% | 14.4% | 6.3% | 7.7% | 1.2% | 0.11% |
| May 2026 | 38.6% | 31.6% | 14.4% | 7.7% | 6.3% | 1.2% | 0.09% |
| Jun 2026 | 39.3% | 32.2% | 14.6% | 6.4% | 6.4% | 1% | 0.09% |
| Jul 2026 | 39.8% | 32.6% | 12% | 8% | 6.5% | 1.1% | 0.07% |
| Aug 2026 | 39.7% | 32.5% | 14.7% | 6.5% | 5.3% | 1.2% | 0.07% |
| Sep 2026 | 40.3% | 32.9% | 14.9% | 5.4% | 5.4% | 1.1% | 0.07% |
How has the Outbrain and Taboola comparison changed over the last 12 months?
3 findings
- Taboola was ahead of Outbrain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outbrain’s share of searches among native advertising platforms worldwide moved from 8.6% to 5.4%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 12 months ending September 2026, Taboola’s share of searches among native advertising platforms worldwide moved from 35% to 32.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for native advertising platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Outbrain’s and Taboola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among native advertising platforms
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