Nativo vs Taboola:Which is searched more?
In September 2026, Nativo had more branded searches than Taboola among native advertising platforms worldwide. Nativo had about 60,500 branded searches, while Taboola had 49,500. Nativo made up 40.3% of all native advertising platform searches we track, and Taboola accounted for 32.9%. These are worldwide searches for English-language branded terms.
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Is Nativo or Taboola more popular in search?
Compare the native advertising platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nativo, Taboola. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nativo | Taboola | StackAdapt | MGID | Outbrain | Revcontent | Adblade |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 35% | 13% | 7% | 8.6% | 1.4% | 0.12% |
| Nov 2025 | 35.8% | 35.8% | 10.9% | 7.2% | 8.8% | 1.4% | 0.1% |
| Dec 2025 | 37.5% | 30.7% | 9.3% | 13.8% | 7.5% | 1.2% | 0.13% |
| Jan 2026 | 36.8% | 24.6% | 11.2% | 20.1% | 6% | 1.2% | 0.13% |
| Feb 2026 | 40.4% | 27% | 10% | 14.8% | 6.6% | 1% | 0.09% |
| Mar 2026 | 34.7% | 28.4% | 12.9% | 15.6% | 6.9% | 1.4% | 0.12% |
| Apr 2026 | 38.6% | 31.6% | 14.4% | 6.3% | 7.7% | 1.2% | 0.11% |
| May 2026 | 38.6% | 31.6% | 14.4% | 7.7% | 6.3% | 1.2% | 0.09% |
| Jun 2026 | 39.3% | 32.2% | 14.6% | 6.4% | 6.4% | 1% | 0.09% |
| Jul 2026 | 39.8% | 32.6% | 12% | 8% | 6.5% | 1.1% | 0.07% |
| Aug 2026 | 39.7% | 32.5% | 14.7% | 6.5% | 5.3% | 1.2% | 0.07% |
| Sep 2026 | 40.3% | 32.9% | 14.9% | 5.4% | 5.4% | 1.1% | 0.07% |
How has the Nativo and Taboola comparison changed over the last 12 months?
3 findings
- Nativo was ahead of Taboola in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nativo’s share of searches among native advertising platforms worldwide moved from 35% to 40.3%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Taboola’s share of searches among native advertising platforms worldwide moved from 35% to 32.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for native advertising platforms worldwide in September 2026?
2 changes
In September 2026, Nativo gained share of searches among native advertising platforms worldwide, from 39.7% to 40.3%.
Estimated monthly branded searches for Taboola worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nativo’s and Taboola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among native advertising platforms
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