MGID vs Nativo:Which is more popular?
In September 2026, Nativo had more branded searches than MGID among native advertising platforms worldwide. Nativo had about 60,500 branded searches, while MGID had 8,100. Nativo made up 40.3% of all native advertising platform searches we track, and MGID accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about native advertising platforms, MGID and Nativo each appeared in four of the five answers. MGID was mentioned before Nativo in three out of five answers.
Who do people search for more?
Nativo, about 7 searches for every 1 for MGID
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
MGID, named ahead of Nativo in 3 of 5 answers
Follow MGID vs Nativo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top native advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MGID and Nativo were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MGID was listed before Nativo in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Taboola1st
Outbrain2nd- MGID3rd
Revcontent4th
StackAdapt5th- Nativo6th
Adblade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Taboola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Outbrain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nativo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- StackAdapt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MGID4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revcontent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adblade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about native advertising platforms
5 answers
Asked ChatGPT
“Which Native advertising platform should I use?”
Asked ChatGPT
“What are the best Native advertising platforms?”
Asked ChatGPT
“What's the best Native advertising platform for a marketing team?”
Searched Google, AI Overview
“native advertising platforms”
Searched Google, AI Overview
“best native ad platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is MGID or Nativo more popular in search?
This chart shows how often people search Google for MGID and Nativo by name. Each line represents a brand's share of searches for all seven native advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Nativo, MGID. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nativo | Taboola | StackAdapt | MGID | Outbrain | Revcontent | Adblade |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 35% | 13% | 7% | 8.6% | 1.4% | 0.12% |
| Nov 2025 | 35.8% | 35.8% | 10.9% | 7.2% | 8.8% | 1.4% | 0.1% |
| Dec 2025 | 37.5% | 30.7% | 9.3% | 13.8% | 7.5% | 1.2% | 0.13% |
| Jan 2026 | 36.8% | 24.6% | 11.2% | 20.1% | 6% | 1.2% | 0.13% |
| Feb 2026 | 40.4% | 27% | 10% | 14.8% | 6.6% | 1% | 0.09% |
| Mar 2026 | 34.7% | 28.4% | 12.9% | 15.6% | 6.9% | 1.4% | 0.12% |
| Apr 2026 | 38.6% | 31.6% | 14.4% | 6.3% | 7.7% | 1.2% | 0.11% |
| May 2026 | 38.6% | 31.6% | 14.4% | 7.7% | 6.3% | 1.2% | 0.09% |
| Jun 2026 | 39.3% | 32.2% | 14.6% | 6.4% | 6.4% | 1% | 0.09% |
| Jul 2026 | 39.8% | 32.6% | 12% | 8% | 6.5% | 1.1% | 0.07% |
| Aug 2026 | 39.7% | 32.5% | 14.7% | 6.5% | 5.3% | 1.2% | 0.07% |
| Sep 2026 | 40.3% | 32.9% | 14.9% | 5.4% | 5.4% | 1.1% | 0.07% |
How has the MGID and Nativo comparison changed over the last 12 months?
3 findings
- Nativo was ahead of MGID in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MGID’s share of searches among native advertising platforms worldwide moved from 7% to 5.4%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Nativo’s share of searches among native advertising platforms worldwide moved from 35% to 40.3%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for native advertising platforms worldwide in September 2026?
2 changes
In September 2026, Nativo gained share of searches among native advertising platforms worldwide, from 39.7% to 40.3%.
In September 2026, MGID lost share of searches among native advertising platforms worldwide, from 6.5% to 5.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MGID’s and Nativo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among native advertising platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.