Outbrain vs RTB House:Which is more popular by branded search?
In August 2026, RTB House had more branded searches than Outbrain among retargeting platforms worldwide. RTB House was estimated to have 9.9K branded searches compared to Outbrain’s 8.1K, and held an 8.6% Share of Search versus Outbrain’s 7.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Outbrain or RTB House?
Compare the retargeting platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RTB House, Outbrain. The figures are in the table below the chart.
View monthly share of search table
| Month | Taboola | Criteo | RTB House | Outbrain | AdRoll | Perfect Audience |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 38.6% | 7.6% | 9.3% | 6.4% | 0.11% |
| Nov 2025 | 41.9% | 35% | 6.9% | 10.3% | 5.8% | 0.15% |
| Dec 2025 | 42% | 35% | 6.9% | 10.3% | 5.8% | 0.12% |
| Jan 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.4% | 0.16% |
| Feb 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.5% | 0.13% |
| Mar 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.6% | 0.16% |
| Apr 2026 | 38.4% | 39.1% | 7.7% | 9.4% | 5.4% | 0.11% |
| May 2026 | 43.1% | 36% | 7.1% | 8.6% | 5.1% | 0.15% |
| Jun 2026 | 40% | 40.7% | 6.5% | 8% | 4.6% | 0.14% |
| Jul 2026 | 40% | 40.7% | 6.5% | 8% | 4.7% | 0.09% |
| Aug 2026 | 43.1% | 36.1% | 8.6% | 7.1% | 5% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Outbrain and RTB House comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: RTB House took it in August 2026.
- Across the 11 months ending August 2026, Outbrain’s estimated Share of Search among retargeting platforms worldwide moved from 9.3% to 7.1%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 11 months ending August 2026, RTB House’s estimated Share of Search among retargeting platforms worldwide moved from 7.6% to 8.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for retargeting platforms worldwide in August 2026?
2 changes
In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%.
In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Outbrain’s and RTB House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.