Meta Ads vs Microsoft Advertising:Which is searched more?
In September 2026, Meta Ads had more branded searches than Microsoft Advertising among advertising platforms worldwide. Meta Ads was estimated to have 823K branded searches compared to Microsoft Advertising’s 60.5K, and held a 13.1% Share of Search versus Microsoft Advertising’s 0.96%. These are worldwide searches for English-language branded terms.
Follow Meta Ads vs Microsoft Advertising and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Meta Ads or Microsoft Advertising?
Compare the advertising platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meta Ads, Microsoft Advertising. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Ads | Meta Ads | TikTok Ads | Microsoft Advertising | LinkedIn Ads |
|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 10.7% | 7.1% | 1.2% | 1.2% |
| Nov 2025 | 82.7% | 9% | 6% | 1.2% | 0.99% |
| Dec 2025 | 83% | 9.1% | 6.1% | 1% | 0.82% |
| Jan 2026 | 81.1% | 10.8% | 5.9% | 1.2% | 0.97% |
| Feb 2026 | 81.1% | 10.8% | 5.9% | 1.2% | 0.97% |
| Mar 2026 | 78.8% | 12.9% | 5.8% | 1.4% | 1.2% |
| Apr 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| May 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| Jun 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| Jul 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| Aug 2026 | 77.1% | 15.4% | 5.6% | 1.1% | 0.76% |
| Sep 2026 | 80.3% | 13.1% | 4.8% | 0.96% | 0.79% |
How has the Meta Ads and Microsoft Advertising comparison changed over the last 12 months?
3 findings
- Meta Ads was ahead of Microsoft Advertising in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meta Ads’ estimated Share of Search among advertising platforms worldwide moved from 10.7% to 13.1%, and its estimated monthly branded searches moved from 550K to 823K.
- Across the 12 months ending September 2026, Microsoft Advertising’s estimated Share of Search among advertising platforms worldwide moved from 1.2% to 0.96%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for advertising platforms worldwide in September 2026?
1 change
In September 2026, Meta Ads lost estimated Share of Search among advertising platforms worldwide, from 15.4% to 13.1%.
Other head-to-heads among advertising platforms
How each brand is measured
Brandwave collects information about searches that people make online using Meta Ads’ and Microsoft Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meta Ads
1 branded search term
- meta ads
Microsoft Advertising
1 branded search term
- microsoft advertising
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.