Brandwave

Facebook vs Patreon:Which is more popular?

In September 2026, Facebook had more branded searches than Patreon among video monetisation platforms worldwide. Facebook had about 618 million branded searches, while Patreon had 3.4 million. Facebook made up 79.9% of all video monetisation platform searches we track, and Patreon accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about video monetisation platforms, Patreon appeared in three of the five answers and Facebook in two. Facebook was mentioned before Patreon in two out of three answers that named either.

Among video monetisation platforms worldwide in September 2026

Who do people search for more?

Facebook, about 184 searches for every 1 for Patreon

Facebook 618M searchesPatreon 3.4M searches

Who does AI mention more?

Patreon, mentioned in 3 of 5 answers, Facebook in 2

Patreon in 3 of 5Facebook in 2 of 5

Who does AI recommend more?

Facebook, named ahead of Patreon in 2 of 3 answers

Facebook first in 2Patreon first in 1

Follow Facebook vs Patreon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top video monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Patreon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Facebook was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Facebook was listed before Patreon in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vimeo1st
  2. TikTok2nd
  3. Uscreen2nd
  4. Patreon4th
  5. Facebook5th
  6. Muvi6th
  7. Kajabi7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vimeo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uscreen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Facebook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TikTok2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kajabi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muvi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about video monetisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Facebook or Patreon more popular in search?

This chart shows how often people search Google for Facebook and Patreon by name. Each line represents a brand's share of searches for all seven video monetisation platforms we track, month by month, from English-language searches worldwide.

Facebook and Patreon among video monetisation platforms worldwide, by month

Share of searches by month for Facebook, Patreon. The figures are in the table below the chart.

View monthly share of searches table
MonthFacebookTikTokPatreonVimeoMuviUscreenKajabi
Oct 202582.8%16.6%0.45%0.16%0.01%<0.01%<0.01%
Nov 202582.8%16.6%0.45%0.16%0.01%<0.01%<0.01%
Dec 202582.8%16.6%0.45%0.16%0.01%<0.01%<0.01%
Jan 202682.7%16.6%0.55%0.16%0.01%<0.01%<0.01%
Feb 202682.8%16.6%0.45%0.16%<0.01%<0.01%<0.01%
Mar 202682.7%16.6%0.55%0.2%0.01%<0.01%<0.01%
Apr 202679.9%19.5%0.43%0.16%0.01%<0.01%<0.01%
May 202679.8%19.5%0.53%0.16%0.02%<0.01%<0.01%
Jun 202679.8%19.5%0.53%0.13%0.01%<0.01%<0.01%
Jul 202679.9%19.5%0.43%0.13%0.02%<0.01%<0.01%
Aug 202679.8%19.5%0.53%0.13%0.02%<0.01%<0.01%
Sep 202679.9%19.5%0.43%0.13%0.01%<0.01%<0.01%

How has the Facebook and Patreon comparison changed over the last 12 months?

3 findings

How did search popularity change for video monetisation platforms worldwide in September 2026?

0 changes

Neither Facebook nor Patreon moved beyond provider rounding among video monetisation platforms in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Facebook’s and Patreon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Facebook

1 branded search term

  • facebook

Patreon

1 branded search term

  • patreon

How the Brand Demand Index is measured

Other head-to-heads among video monetisation platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.