Brandwave

How popular isTikTok?

In September 2026, people searched for TikTok by name about 151.5 million times worldwide, a 21.6% increase from the previous year. These searches made up 19.5% of all global video monetisation platform searches, placing TikTok second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about video monetisation platforms, TikTok appeared in two of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

TikTok is the second most searched of 7 competitors and the joint second most recommended in AI answers.

  1. FacebookShare of searches 79.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. TikTokShare of searches 19.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. PatreonShare of searches 0.43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. VimeoShare of searches 0.13%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. MuviShare of searches 0.01%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top video monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TikTok was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TikTok is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vimeo1st
  2. TikTok2nd
  3. Uscreen2nd
  4. Patreon4th
  5. Facebook5th
  6. Muvi6th
  7. Kajabi7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vimeo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uscreen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Facebook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TikTok2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kajabi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muvi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about video monetisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which video monetisation platforms compete with TikTok?

TikTok against video monetisation platforms worldwide, by month

Share of searches by month for Facebook, TikTok. The figures are in the table below the chart.

View monthly share of searches table
MonthFacebookTikTokPatreonVimeoMuviUscreenKajabi
Oct 202582.8%16.6%0.45%0.16%0.01%<0.01%<0.01%
Nov 202582.8%16.6%0.45%0.16%0.01%<0.01%<0.01%
Dec 202582.8%16.6%0.45%0.16%0.01%<0.01%<0.01%
Jan 202682.7%16.6%0.55%0.16%0.01%<0.01%<0.01%
Feb 202682.8%16.6%0.45%0.16%<0.01%<0.01%<0.01%
Mar 202682.7%16.6%0.55%0.2%0.01%<0.01%<0.01%
Apr 202679.9%19.5%0.43%0.16%0.01%<0.01%<0.01%
May 202679.8%19.5%0.53%0.16%0.02%<0.01%<0.01%
Jun 202679.8%19.5%0.53%0.13%0.01%<0.01%<0.01%
Jul 202679.9%19.5%0.43%0.13%0.02%<0.01%<0.01%
Aug 202679.8%19.5%0.53%0.13%0.02%<0.01%<0.01%
Sep 202679.9%19.5%0.43%0.13%0.01%<0.01%<0.01%

  1. 1.Facebook

    79.9%

    Held 1st. 618M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.TikTok

    19.5%

    Held 2nd. 151M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Patreon

    0.43%

    Held 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  4. 4.Vimeo

    0.13%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Muvi

    0.01%

    Held 5th. 90.5K estimated branded searches, -33% vs prior month. Share 0 points.

  6. 6.Uscreen

    <0.01%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Kajabi

    <0.01%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between TikTok and its closest rivals

Every comparison with TikTok

19 comparisons

How has branded search demand for TikTok changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TikTok worldwide rose from 125M to 151M.
  • Across the 12 months ending September 2026, TikTok’s share of searches among video monetisation platforms worldwide increased from 16.6% to 19.5%.
  • Across the 12 months ending September 2026, TikTok’s share of searches among video monetisation platforms worldwide peaked at 19.5% in September 2026 and was lowest at 16.6% in March 2026.

How did search popularity change for video monetisation platforms worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.

  2. Estimated monthly branded searches for Uscreen worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  3. Estimated monthly branded searches for Kajabi worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  4. Estimated monthly branded searches for Vimeo worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are TikTok’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TikTok’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tiktok
  • tiktok live

Do you work for TikTok? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TikTok compete?

TikTok is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Social media platforms6th of 104.7%Show ranking
Video monetisation platforms2nd of 719.5%Shown above
Live streaming platforms3rd of 71.4%Show ranking
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