Snapchat vs TikTok:Which is searched more?
In September 2026, TikTok had more branded searches than Snapchat among social media platforms worldwide. TikTok was estimated to have 151M branded searches compared to Snapchat’s 20.4M, and held a 5.1% Share of Search versus Snapchat’s 0.69%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Snapchat or TikTok?
Compare the social media platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TikTok, Snapchat. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 19.2% | 15.7% | 4.7% | 3.8% | 2.1% | 1.4% | 0.77% | 0.13% |
| Nov 2025 | 47.5% | 21.3% | 17.4% | 5.2% | 4.3% | 1.9% | 1.6% | 0.7% | 0.14% |
| Dec 2025 | 52.4% | 19.3% | 15.8% | 4.7% | 3.9% | 1.7% | 1.4% | 0.64% | 0.13% |
| Jan 2026 | 47.1% | 21.1% | 17.3% | 5.2% | 4.2% | 2.3% | 1.9% | 0.7% | 0.17% |
| Feb 2026 | 47.3% | 21.2% | 17.4% | 5.2% | 4.3% | 1.9% | 1.9% | 0.7% | 0.14% |
| Mar 2026 | 52% | 19.1% | 15.7% | 4.7% | 3.8% | 2.1% | 1.7% | 0.63% | 0.15% |
| Apr 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| May 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.17% |
| Jun 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Jul 2026 | 46.9% | 21% | 17.2% | 5.1% | 5.1% | 1.9% | 1.9% | 0.69% | 0.21% |
| Aug 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 1.9% | 2.3% | 0.69% | 0.21% |
| Sep 2026 | 46.7% | 20.9% | 17.1% | 5.1% | 5.1% | 2.3% | 1.9% | 0.69% | 0.21% |
How has the Snapchat and TikTok comparison changed over the last 12 months?
3 findings
- TikTok was ahead of Snapchat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Snapchat’s estimated Share of Search among social media platforms worldwide moved from 0.77% to 0.69%, and its estimated monthly branded searches moved from 24.9M to 20.4M.
- Across the 12 months ending September 2026, TikTok’s estimated Share of Search among social media platforms worldwide moved from 3.8% to 5.1%, and its estimated monthly branded searches moved from 124M to 151M.
How did search popularity change for social media platforms worldwide in September 2026?
2 changes
Other head-to-heads among social media platforms
How each brand is measured
Brandwave collects information about searches that people make online using Snapchat’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.