Kick vs TikTok:Which is more popular?
In September 2026, TikTok had more branded searches than Kick among live streaming platforms worldwide. TikTok had about 450,000 branded searches, while Kick had 246,000. TikTok made up 1.4% of all live streaming platform searches we track, and Kick accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about live streaming platforms, Kick and TikTok each appeared in four of the five answers. TikTok was mentioned before Kick in three out of four answers.
Who do people search for more?
TikTok, about 83% more searches than Kick
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
TikTok, named ahead of Kick in 3 of 4 answers
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Top live streaming platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kick and TikTok were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TikTok was listed before Kick in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Twitch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TikTok4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rumble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trovo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DLive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about live streaming platforms
5 answers
Asked ChatGPT
“Which live streaming platform should I use?”
Asked ChatGPT
“What are the best live streaming platforms?”
Asked ChatGPT
“What's the best live streaming platform for a creator?”
Searched Google, AI Overview
“live streaming platforms”
Searched Google, AI Overview
“game streaming platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Kick or TikTok more popular in search?
This chart shows how often people search Google for Kick and TikTok by name. Each line represents a brand's share of searches for all seven live streaming platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for TikTok, Kick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twitch | Rumble | TikTok | Kick | YouTube | Trovo | DLive |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 93.7% | 3.8% | 1.4% | 0.42% | 0.28% | 0.19% | 0.28% |
| Nov 2025 | 92.5% | 4.6% | 1.7% | 0.5% | 0.28% | 0.18% | 0.28% |
| Dec 2025 | 91.6% | 5.5% | 1.7% | 0.5% | 0.27% | 0.18% | 0.27% |
| Jan 2026 | 92.5% | 4.6% | 1.7% | 0.5% | 0.28% | 0.18% | 0.28% |
| Feb 2026 | 92.9% | 4.6% | 1.4% | 0.5% | 0.28% | 0.15% | 0.23% |
| Mar 2026 | 92.8% | 4.6% | 1.4% | 0.5% | 0.28% | 0.15% | 0.28% |
| Apr 2026 | 92.6% | 4.6% | 1.4% | 0.75% | 0.28% | 0.12% | 0.28% |
| May 2026 | 92.7% | 4.6% | 1.4% | 0.75% | 0.34% | 0.12% | 0.1% |
| Jun 2026 | 93.6% | 3.8% | 1.4% | 0.76% | 0.34% | 0.1% | 0.07% |
| Jul 2026 | 93.4% | 3.7% | 1.7% | 0.62% | 0.41% | 0.1% | 0.06% |
| Aug 2026 | 94.2% | 3.1% | 1.4% | 0.93% | 0.23% | 0.08% | 0.05% |
| Sep 2026 | 93.6% | 3.8% | 1.4% | 0.76% | 0.28% | 0.1% | 0.07% |
How has the Kick and TikTok comparison changed over the last 12 months?
3 findings
- TikTok was ahead of Kick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kick’s share of searches among live streaming platforms worldwide moved from 0.42% to 0.76%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 12 months ending September 2026, TikTok’s share of searches among live streaming platforms worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for live streaming platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kick’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among live streaming platforms
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