Brandwave

How popular isRumble?

In September 2026, people searched for Rumble by name about 1.2 million times worldwide, an 18.7% decrease from the previous year. These searches made up 3.8% of all global live streaming platform searches, placing Rumble second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about live streaming platforms, Rumble did not appear in any of the answers.

Search and AI answers in September 2026

Rumble is the second most searched of 7 competitors and not listed in any AI answer.

  1. TwitchShare of searches 93.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. RumbleShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TikTokShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. KickShare of searches 0.76%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. YouTubeShare of searches 0.28%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top live streaming platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rumble did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouTube1st
  2. Twitch2nd
  3. TikTok3rd
  4. Kick4th
  5. Rumble–
  6. Trovo–
  7. DLive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twitch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TikTok4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rumble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trovo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DLive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about live streaming platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which live streaming platforms compete with Rumble?

Rumble against live streaming platforms worldwide, by month

Share of searches by month for Twitch, Rumble. The figures are in the table below the chart.

View monthly share of searches table
MonthTwitchRumbleTikTokKickYouTubeTrovoDLive
Oct 202593.7%3.8%1.4%0.42%0.28%0.19%0.28%
Nov 202592.5%4.6%1.7%0.5%0.28%0.18%0.28%
Dec 202591.6%5.5%1.7%0.5%0.27%0.18%0.27%
Jan 202692.5%4.6%1.7%0.5%0.28%0.18%0.28%
Feb 202692.9%4.6%1.4%0.5%0.28%0.15%0.23%
Mar 202692.8%4.6%1.4%0.5%0.28%0.15%0.28%
Apr 202692.6%4.6%1.4%0.75%0.28%0.12%0.28%
May 202692.7%4.6%1.4%0.75%0.34%0.12%0.1%
Jun 202693.6%3.8%1.4%0.76%0.34%0.1%0.07%
Jul 202693.4%3.7%1.7%0.62%0.41%0.1%0.06%
Aug 202694.2%3.1%1.4%0.93%0.23%0.08%0.05%
Sep 202693.6%3.8%1.4%0.76%0.28%0.1%0.07%

  1. 1.Twitch

    93.6%

    Held 1st. 30.4M estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  2. 2.Rumble

    3.8%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.TikTok

    1.4%

    Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Kick

    0.76%

    Held 4th. 246K estimated branded searches, -33.2% vs prior month. Share -0.2 points.

  5. 5.YouTube

    0.28%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Trovo

    0.1%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.DLive

    0.07%

    Held 7th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare popularity between Rumble and its closest rivals

Every comparison with Rumble

6 comparisons

How has branded search demand for Rumble changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rumble worldwide fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, Rumble’s share of searches among live streaming platforms worldwide peaked at 5.5% in December 2025 and was lowest at 3.1% in August 2026.

How did search popularity change for live streaming platforms worldwide in September 2026?

6 changes

  1. In September 2026, Rumble gained share of searches among live streaming platforms worldwide, from 3.1% to 3.8%.

  2. In September 2026, Twitch lost share of searches among live streaming platforms worldwide, from 94.2% to 93.6%.

  3. Estimated monthly branded searches for Kick worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.

  4. Estimated monthly branded searches for DLive worldwide fell 79.8% over 12 measured months, from 110K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Trovo worldwide fell 55.3% over 12 measured months, from 74K to 33.1K in September 2026.

  6. Estimated monthly branded searches for TikTok worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are Rumble’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rumble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rumble

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How the Brand Demand Index is measured

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