Brandwave

Rumble vs YouTube:Which is more popular?

In September 2026, Rumble had more branded searches than YouTube among live streaming platforms worldwide. Rumble had about 1.2 million branded searches, while YouTube had 90,500. Rumble made up 3.8% of all live streaming platform searches we track, and YouTube accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about live streaming platforms, YouTube appeared in all five answers and Rumble in none.

Among live streaming platforms worldwide in September 2026

Who do people search for more?

Rumble, about 13 searches for every 1 for YouTube

Rumble 1.2M searchesYouTube 90.5K searches

Who does AI mention more?

YouTube, mentioned in every answer we collected

YouTube in 5 of 5Rumble in 0 of 5

Who does AI recommend more?

YouTube, the only one of the two named

YouTube first in 4Rumble never named

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Top live streaming platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube appeared in all five answers. Rumble did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouTube1st
  2. Twitch2nd
  3. TikTok3rd
  4. Kick4th
  5. Rumble–
  6. Trovo–
  7. DLive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twitch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TikTok4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rumble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trovo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DLive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about live streaming platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Rumble or YouTube more popular in search?

This chart shows how often people search Google for Rumble and YouTube by name. Each line represents a brand's share of searches for all seven live streaming platforms we track, month by month, from English-language searches worldwide.

Rumble and YouTube among live streaming platforms worldwide, by month

Share of searches by month for Rumble, YouTube. The figures are in the table below the chart.

View monthly share of searches table
MonthTwitchRumbleTikTokKickYouTubeTrovoDLive
Oct 202593.7%3.8%1.4%0.42%0.28%0.19%0.28%
Nov 202592.5%4.6%1.7%0.5%0.28%0.18%0.28%
Dec 202591.6%5.5%1.7%0.5%0.27%0.18%0.27%
Jan 202692.5%4.6%1.7%0.5%0.28%0.18%0.28%
Feb 202692.9%4.6%1.4%0.5%0.28%0.15%0.23%
Mar 202692.8%4.6%1.4%0.5%0.28%0.15%0.28%
Apr 202692.6%4.6%1.4%0.75%0.28%0.12%0.28%
May 202692.7%4.6%1.4%0.75%0.34%0.12%0.1%
Jun 202693.6%3.8%1.4%0.76%0.34%0.1%0.07%
Jul 202693.4%3.7%1.7%0.62%0.41%0.1%0.06%
Aug 202694.2%3.1%1.4%0.93%0.23%0.08%0.05%
Sep 202693.6%3.8%1.4%0.76%0.28%0.1%0.07%

How has the Rumble and YouTube comparison changed over the last 12 months?

3 findings
  • Rumble was ahead of YouTube in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rumble’s share of searches among live streaming platforms worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, YouTube’s share of searches among live streaming platforms worldwide held steady at 0.28%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for live streaming platforms worldwide in September 2026?

2 changes

  1. In September 2026, Rumble gained share of searches among live streaming platforms worldwide, from 3.1% to 3.8%.

  2. Estimated monthly branded searches for YouTube worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rumble’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rumble

1 branded search term

  • rumble

YouTube

1 branded search term

  • youtube live

How the Brand Demand Index is measured

Other head-to-heads among live streaming platforms

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