Patreon vs TikTok:Which is more popular?
In September 2026, TikTok had more branded searches than Patreon among video monetisation platforms worldwide. TikTok had about 151 million branded searches, while Patreon had 3.4 million. TikTok made up 19.5% of all video monetisation platform searches we track, and Patreon accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about video monetisation platforms, Patreon appeared in three of the five answers and TikTok in two. TikTok was mentioned before Patreon in two out of three answers that named either.
Who do people search for more?
TikTok, about 45 searches for every 1 for Patreon
Who does AI mention more?
Patreon, mentioned in 3 of 5 answers, TikTok in 2
Who does AI recommend more?
TikTok, named ahead of Patreon in 2 of 3 answers
Follow Patreon vs TikTok and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top video monetisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patreon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TikTok was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TikTok was listed before Patreon in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vimeo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uscreen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Facebook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- TikTok2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kajabi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Muvi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about video monetisation platforms
5 answers
Asked ChatGPT
“Which video monetisation platform should I use?”
Asked ChatGPT
“What are the best video monetisation platforms?”
Asked ChatGPT
“What's the best video monetisation platform for a creator business?”
Searched Google, AI Overview
“sell videos online”
Searched Google, AI Overview
“paid video platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Patreon or TikTok more popular in search?
This chart shows how often people search Google for Patreon and TikTok by name. Each line represents a brand's share of searches for all seven video monetisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for TikTok, Patreon. The figures are in the table below the chart.
View monthly share of searches table
| Month | TikTok | Patreon | Vimeo | Muvi | Uscreen | Kajabi | |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.8% | 16.6% | 0.45% | 0.16% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 82.8% | 16.6% | 0.45% | 0.16% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 82.8% | 16.6% | 0.45% | 0.16% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 82.7% | 16.6% | 0.55% | 0.16% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 82.8% | 16.6% | 0.45% | 0.16% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 82.7% | 16.6% | 0.55% | 0.2% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 79.9% | 19.5% | 0.43% | 0.16% | 0.01% | <0.01% | <0.01% |
| May 2026 | 79.8% | 19.5% | 0.53% | 0.16% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 79.8% | 19.5% | 0.53% | 0.13% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 79.9% | 19.5% | 0.43% | 0.13% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 79.8% | 19.5% | 0.53% | 0.13% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 79.9% | 19.5% | 0.43% | 0.13% | 0.01% | <0.01% | <0.01% |
How has the Patreon and TikTok comparison changed over the last 12 months?
3 findings
- TikTok was ahead of Patreon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Patreon’s share of searches among video monetisation platforms worldwide moved from 0.45% to 0.43%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, TikTok’s share of searches among video monetisation platforms worldwide moved from 16.6% to 19.5%, and its estimated monthly branded searches moved from 124M to 151M.
How did search popularity change for video monetisation platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Patreon’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among video monetisation platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.