Brandwave

TikTok vs Twitch:Which is more popular?

In September 2026, Twitch had more branded searches than TikTok among live streaming platforms worldwide. Twitch had about 30.4 million branded searches, while TikTok had 450,000. Twitch made up 93.6% of all live streaming platform searches we track, and TikTok accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about live streaming platforms, TikTok and Twitch each appeared in four of the five answers. Twitch was mentioned before TikTok in every answer.

Among live streaming platforms worldwide in September 2026

Who do people search for more?

Twitch, about 68 searches for every 1 for TikTok

Twitch 30.4M searchesTikTok 450K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

TikTok in 4 of 5Twitch in 4 of 5

Who does AI recommend more?

Twitch, named ahead of TikTok in every answer

Twitch first in 4TikTok never first

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Top live streaming platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TikTok and Twitch were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Twitch was listed before TikTok in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouTube1st
  2. Twitch2nd
  3. TikTok3rd
  4. Kick4th
  5. Rumble–
  6. Trovo–
  7. DLive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twitch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TikTok4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rumble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trovo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DLive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about live streaming platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is TikTok or Twitch more popular in search?

This chart shows how often people search Google for TikTok and Twitch by name. Each line represents a brand's share of searches for all seven live streaming platforms we track, month by month, from English-language searches worldwide.

TikTok and Twitch among live streaming platforms worldwide, by month

Share of searches by month for Twitch, TikTok. The figures are in the table below the chart.

View monthly share of searches table
MonthTwitchRumbleTikTokKickYouTubeTrovoDLive
Oct 202593.7%3.8%1.4%0.42%0.28%0.19%0.28%
Nov 202592.5%4.6%1.7%0.5%0.28%0.18%0.28%
Dec 202591.6%5.5%1.7%0.5%0.27%0.18%0.27%
Jan 202692.5%4.6%1.7%0.5%0.28%0.18%0.28%
Feb 202692.9%4.6%1.4%0.5%0.28%0.15%0.23%
Mar 202692.8%4.6%1.4%0.5%0.28%0.15%0.28%
Apr 202692.6%4.6%1.4%0.75%0.28%0.12%0.28%
May 202692.7%4.6%1.4%0.75%0.34%0.12%0.1%
Jun 202693.6%3.8%1.4%0.76%0.34%0.1%0.07%
Jul 202693.4%3.7%1.7%0.62%0.41%0.1%0.06%
Aug 202694.2%3.1%1.4%0.93%0.23%0.08%0.05%
Sep 202693.6%3.8%1.4%0.76%0.28%0.1%0.07%

How has the TikTok and Twitch comparison changed over the last 12 months?

3 findings
  • Twitch was ahead of TikTok in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TikTok’s share of searches among live streaming platforms worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Twitch’s share of searches among live streaming platforms worldwide moved from 93.7% to 93.6%, and its estimated monthly branded searches moved from 37.2M to 30.4M.

How did search popularity change for live streaming platforms worldwide in September 2026?

2 changes

  1. In September 2026, Twitch lost share of searches among live streaming platforms worldwide, from 94.2% to 93.6%.

  2. Estimated monthly branded searches for TikTok worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TikTok’s and Twitch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TikTok

1 branded search term

  • tiktok live

Twitch

1 branded search term

  • twitch

How the Brand Demand Index is measured

Other head-to-heads among live streaming platforms

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