Brandwave

TikTok vs Uscreen:Which is more popular?

In September 2026, TikTok had more branded searches than Uscreen among video monetisation platforms worldwide. TikTok had about 151 million branded searches, while Uscreen had 9,900. TikTok made up 19.5% of all video monetisation platform searches we track, and Uscreen accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about video monetisation platforms, Uscreen appeared in three of the five answers and TikTok in two. TikTok and Uscreen were each mentioned first in two of the four answers that named either.

Among video monetisation platforms worldwide in September 2026

Who do people search for more?

TikTok, about 15253 searches for every 1 for Uscreen

TikTok 151M searchesUscreen 9.9K searches

Who does AI mention more?

Uscreen, mentioned in 3 of 5 answers, TikTok in 2

Uscreen in 3 of 5TikTok in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

TikTok first in 2Uscreen first in 2

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Top video monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uscreen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TikTok was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TikTok and Uscreen were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vimeo1st
  2. TikTok2nd
  3. Uscreen2nd
  4. Patreon4th
  5. Facebook5th
  6. Muvi6th
  7. Kajabi7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vimeo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uscreen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Facebook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TikTok2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kajabi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muvi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about video monetisation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is TikTok or Uscreen more popular in search?

This chart shows how often people search Google for TikTok and Uscreen by name. Each line represents a brand's share of searches for all seven video monetisation platforms we track, month by month, from English-language searches worldwide.

TikTok and Uscreen among video monetisation platforms worldwide, by month

Share of searches by month for TikTok, Uscreen. The figures are in the table below the chart.

View monthly share of searches table
MonthFacebookTikTokPatreonVimeoMuviUscreenKajabi
Oct 202582.8%16.6%0.45%0.16%0.01%<0.01%<0.01%
Nov 202582.8%16.6%0.45%0.16%0.01%<0.01%<0.01%
Dec 202582.8%16.6%0.45%0.16%0.01%<0.01%<0.01%
Jan 202682.7%16.6%0.55%0.16%0.01%<0.01%<0.01%
Feb 202682.8%16.6%0.45%0.16%<0.01%<0.01%<0.01%
Mar 202682.7%16.6%0.55%0.2%0.01%<0.01%<0.01%
Apr 202679.9%19.5%0.43%0.16%0.01%<0.01%<0.01%
May 202679.8%19.5%0.53%0.16%0.02%<0.01%<0.01%
Jun 202679.8%19.5%0.53%0.13%0.01%<0.01%<0.01%
Jul 202679.9%19.5%0.43%0.13%0.02%<0.01%<0.01%
Aug 202679.8%19.5%0.53%0.13%0.02%<0.01%<0.01%
Sep 202679.9%19.5%0.43%0.13%0.01%<0.01%<0.01%

How has the TikTok and Uscreen comparison changed over the last 12 months?

3 findings
  • TikTok was ahead of Uscreen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TikTok’s share of searches among video monetisation platforms worldwide moved from 16.6% to 19.5%, and its estimated monthly branded searches moved from 124M to 151M.
  • Across the 12 months ending September 2026, Uscreen’s share of searches among video monetisation platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for video monetisation platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.

  2. Estimated monthly branded searches for Uscreen worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TikTok’s and Uscreen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TikTok

1 branded search term

  • tiktok

Uscreen

1 branded search term

  • uscreen

How the Brand Demand Index is measured

Other head-to-heads among video monetisation platforms

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