Facebook vs TikTok:Which is more popular?
In September 2026, Facebook had more branded searches than TikTok among video monetisation platforms worldwide. Facebook had about 618 million branded searches, while TikTok had 151 million. Facebook made up 79.9% of all video monetisation platform searches we track, and TikTok accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about video monetisation platforms, Facebook and TikTok each appeared in two of the five answers. TikTok was mentioned before Facebook in every answer that named either.
Who do people search for more?
Facebook, about 4 searches for every 1 for TikTok
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
TikTok, named ahead of Facebook in 2 of 2 answers
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Top video monetisation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Facebook and TikTok were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TikTok was listed before Facebook in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vimeo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uscreen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Facebook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TikTok2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kajabi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Muvi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about video monetisation platforms
5 answers
Asked ChatGPT
“Which video monetisation platform should I use?”
Asked ChatGPT
“What are the best video monetisation platforms?”
Asked ChatGPT
“What's the best video monetisation platform for a creator business?”
Searched Google, AI Overview
“sell videos online”
Searched Google, AI Overview
“paid video platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Facebook or TikTok more popular in search?
This chart shows how often people search Google for Facebook and TikTok by name. Each line represents a brand's share of searches for all seven video monetisation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Facebook, TikTok. The figures are in the table below the chart.
View monthly share of searches table
| Month | TikTok | Patreon | Vimeo | Muvi | Uscreen | Kajabi | |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.8% | 16.6% | 0.45% | 0.16% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 82.8% | 16.6% | 0.45% | 0.16% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 82.8% | 16.6% | 0.45% | 0.16% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 82.7% | 16.6% | 0.55% | 0.16% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 82.8% | 16.6% | 0.45% | 0.16% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 82.7% | 16.6% | 0.55% | 0.2% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 79.9% | 19.5% | 0.43% | 0.16% | 0.01% | <0.01% | <0.01% |
| May 2026 | 79.8% | 19.5% | 0.53% | 0.16% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 79.8% | 19.5% | 0.53% | 0.13% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 79.9% | 19.5% | 0.43% | 0.13% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 79.8% | 19.5% | 0.53% | 0.13% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 79.9% | 19.5% | 0.43% | 0.13% | 0.01% | <0.01% | <0.01% |
How has the Facebook and TikTok comparison changed over the last 12 months?
3 findings
- Facebook was ahead of TikTok in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Facebook’s share of searches among video monetisation platforms worldwide moved from 82.8% to 79.9%, and its estimated monthly branded searches held steady at 618M.
- Across the 12 months ending September 2026, TikTok’s share of searches among video monetisation platforms worldwide moved from 16.6% to 19.5%, and its estimated monthly branded searches moved from 124M to 151M.
How did search popularity change for video monetisation platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Facebook’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.