Brandwave

How popular isVimeo in search?

In August 2026, there were an estimated 1.1M branded searches for Vimeo worldwide which is down 18.8% over the last 11 months. Vimeo holds 19.6% estimated Share of Search among video monetisation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patreon75.6%
  2. Vimeo19.6%
  3. Muvi2.5%
  4. Kajabi2.1%
  5. Uscreen0.18%
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Which video monetisation platforms compete with Vimeo?

Vimeo against video monetisation platforms worldwide, by month

Share of Search by month for Patreon, Vimeo, Muvi, Kajabi. The figures are in the table below the chart.

View monthly share of search table
MonthPatreonVimeoMuviKajabiUscreen
Oct 202568.3%26.7%1.8%2.9%0.25%
Nov 202568.5%26.6%1.8%2.9%0.2%
Dec 202568.5%26.6%1.9%2.9%0.2%
Jan 202672.2%22.9%1.6%3.1%0.21%
Feb 202668.4%26.4%1.5%3.5%0.2%
Mar 202669.1%26.8%1.5%2.4%0.17%
Apr 202668.3%26.4%2.2%2.9%0.2%
May 202672.1%22.8%2.4%2.5%0.17%
Jun 202676%19.7%2%2.2%0.15%
Jul 202671.8%22.6%2.9%2.5%0.21%
Aug 202675.6%19.6%2.5%2.1%0.18%
Sep 2026—————

  1. 1.Patreon

    75.6%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +3.8 points.

  2. 2.Vimeo

    19.6%

    Held 2nd. 1.1M estimated branded searches, +0.49% vs prior month. Share -3 points.

  3. 3.Muvi

    2.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Kajabi

    2.1%

    Held 4th. 116K estimated branded searches, -0.28% vs prior month. Share -0.3 points.

  5. 5.Uscreen

    0.18%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vimeo and its closest rivals

How has branded search demand for Vimeo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vimeo worldwide fell from 1.3M to 1.1M.
  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video monetisation platforms worldwide decreased from 26.7% to 19.6%.
  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video monetisation platforms worldwide peaked at 26.8% in March 2026 and was lowest at 19.6% in August 2026.

How did search popularity change for video monetisation platforms worldwide in August 2026?

  1. In August 2026, Patreon gained estimated Share of Search among video monetisation platforms worldwide, from 71.8% to 75.6%.

  2. In August 2026, Vimeo lost estimated Share of Search among video monetisation platforms worldwide, from 22.6% to 19.6%.

  3. Estimated monthly branded searches for Muvi worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.

  4. Estimated monthly branded searches for Kajabi worldwide fell 18.5% over 11 measured months, from 142K to 116K in August 2026.

  5. Estimated monthly branded searches for Uscreen worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Vimeo compete?

Vimeo is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video hosting platforms3rd of 60.08%Show ranking
Video monetisation platforms2nd of 519.6%Shown above
Video collaboration platforms1st of 583%Show ranking
Business video hosting platforms1st of 594%Show ranking
Video marketing platforms1st of 594%Show ranking
OTT platforms1st of 595.3%Show ranking
Video streaming APIs1st of 596.3%Show ranking

How is Vimeo measured?

Brandwave collects information about searches that people make online using Vimeo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • vimeo
  • vimeo app
  • vimeo com
  • vimeo online
  • vimeo software
  • vimeo video
  • vimeo web

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How the Brand Demand Index is measured

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