Brandwave

How popular isBrightcove in search?

In August 2026, there were an estimated 10.4K branded searches for Brightcove worldwide which is down 44.8% over the last 11 months. Brightcove holds <0.01% estimated Share of Search among video hosting platforms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. YouTube98.9%
  2. Dailymotion0.98%
  3. Vimeo0.08%
  4. Wistia<0.01%
  5. Brightcove<0.01%
  6. SproutVideo<0.01%
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Which video hosting platforms compete with Brightcove?

Brightcove against video hosting platforms worldwide, by month

Share of Search by month for YouTube, Brightcove. The figures are in the table below the chart.

View monthly share of search table
MonthYouTubeDailymotionVimeoWistiaBrightcoveSproutVideo
Oct 202598.9%0.98%0.08%<0.01%<0.01%<0.01%
Nov 202598.9%0.97%0.09%<0.01%<0.01%<0.01%
Dec 202599.1%0.8%0.08%<0.01%<0.01%<0.01%
Jan 202698.7%1.2%0.09%<0.01%<0.01%<0.01%
Feb 202698.9%0.97%0.09%<0.01%<0.01%<0.01%
Mar 202699.1%0.8%0.09%<0.01%<0.01%<0.01%
Apr 202699.1%0.8%0.09%<0.01%<0.01%<0.01%
May 202698.9%0.97%0.09%<0.01%<0.01%<0.01%
Jun 202698.7%1.2%0.08%<0.01%<0.01%<0.01%
Jul 202698.9%0.98%0.08%<0.01%<0.01%<0.01%
Aug 202698.9%0.98%0.08%<0.01%<0.01%<0.01%
Sep 2026——————

  1. 1.YouTube

    98.9%

    Held 1st. 1380M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Dailymotion

    0.98%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Vimeo

    0.08%

    Held 3rd. 1.1M estimated branded searches, +0.49% vs prior month. Share 0 points.

  4. 4.Wistia

    <0.01%

    Held 4th. 34.9K estimated branded searches, -18.1% vs prior month. Share 0 points.

  5. 5.Brightcove

    <0.01%

    Held 5th. 10.4K estimated branded searches, +0.29% vs prior month. Share 0 points.

  6. 6.SproutVideo

    <0.01%

    Held 6th. 3.4K estimated branded searches, +0.29% vs prior month. Share 0 points.

Compare search popularity between Brightcove and its closest rivals

How has branded search demand for Brightcove changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brightcove worldwide fell from 18.8K to 10.4K.
  • Across the 11 months ending August 2026, Brightcove’s estimated Share of Search among video hosting platforms worldwide held steady at <0.01%.

How did search popularity change for video hosting platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.

  2. Estimated monthly branded searches for SproutVideo worldwide fell 34.4% over 11 measured months, from 5.2K to 3.4K in August 2026.

  3. Estimated monthly branded searches for Wistia worldwide fell 31.7% over 11 measured months, from 51K to 34.9K in August 2026.

  4. Estimated monthly branded searches for Vimeo worldwide fell 18.8% over 11 measured months, from 1.3M to 1.1M in August 2026.

  5. Estimated monthly branded searches for Dailymotion worldwide fell 18.1% over 11 measured months, from 16.6M to 13.6M in August 2026.

  6. Estimated monthly branded searches for YouTube worldwide fell 17.9% over 11 measured months, from 1680M to 1380M in August 2026.

Where does Brightcove compete?

Brightcove is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video hosting platforms5th of 6<0.01%Shown above
Business video hosting platforms4th of 50.92%Show ranking
Video marketing platforms4th of 50.92%Show ranking
OTT platforms3rd of 50.93%Show ranking

How is Brightcove measured?

Brandwave collects information about searches that people make online using Brightcove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • brightcove
  • brightcove app
  • brightcove beacon
  • brightcove com
  • brightcove platform
  • brightcove software
  • brightcove video
  • brightcove video cloud
  • brightcove video hosting
  • brightcove video platform
  • video hosting brightcove

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How the Brand Demand Index is measured

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