Brightcove vs Kaltura:Which is searched more?
In August 2026, Kaltura had more branded searches than Brightcove among OTT platforms worldwide. Kaltura was estimated to have 27.1K branded searches compared to Brightcove’s 10.4K, and held a 2.4% Share of Search versus Brightcove’s 0.93%. These are worldwide searches for English-language branded terms.
Follow Brightcove vs Kaltura and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brightcove or Kaltura?
Compare the platforms that run streaming services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaltura, Brightcove. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaltura | Brightcove |
|---|---|---|
| Oct 2025 | 2.4% | 1.4% |
| Nov 2025 | 2.4% | 1.1% |
| Dec 2025 | 2% | 1.1% |
| Jan 2026 | 2.4% | 1.1% |
| Feb 2026 | 2% | 0.94% |
| Mar 2026 | 2% | 0.77% |
| Apr 2026 | 2.4% | 0.93% |
| May 2026 | 2% | 0.77% |
| Jun 2026 | 2% | 1.1% |
| Jul 2026 | 1.6% | 0.94% |
| Aug 2026 | 2.4% | 0.93% |
| Sep 2026 | — | — |
How has the Brightcove and Kaltura comparison changed over the last 12 months?
3 findings
- Kaltura was ahead of Brightcove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brightcove’s estimated Share of Search among OTT platforms worldwide moved from 1.4% to 0.93%, and its estimated monthly branded searches moved from 18.8K to 10.4K.
- Across the 11 months ending August 2026, Kaltura’s estimated Share of Search among OTT platforms worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for OTT platforms worldwide in August 2026?
2 changes
In August 2026, Kaltura gained estimated Share of Search among OTT platforms worldwide, from 1.6% to 2.4%.
Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brightcove’s and Kaltura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brightcove
11 branded search terms
- brightcove
- brightcove app
- brightcove beacon
- brightcove com
- brightcove platform
- brightcove software
- brightcove video
- brightcove video cloud
- brightcove video hosting
- brightcove video platform
- video hosting brightcove
Kaltura
1 branded search term
- kaltura
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.