Brandwave

Business video hosting platforms:Which brands are most popular in search?

In August 2026, Vimeo was the most searched among business video hosting platforms worldwide, with an estimated 1.1M branded searches and 94% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vimeo94%
  2. Wistia3.1%
  3. Vidyard1.6%
  4. Brightcove0.92%
  5. SproutVideo0.3%

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Share of SearchLeaderboard

Compare services and tools used to host, manage, and distribute business videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among business video hosting platforms worldwide, by month

Share of Search by month for Vimeo, Wistia. The figures are in the table below the chart.

View monthly share of search table
MonthVimeoWistiaVidyardBrightcoveSproutVideo
Oct 202592.7%3.6%2%1.3%0.37%
Nov 202593.3%3.6%1.6%1.1%0.3%
Dec 202593.6%3%2%1.1%0.28%
Jan 202692.9%3.7%2%1.1%0.31%
Feb 202694.1%3.1%1.7%0.92%0.25%
Mar 202694.6%3.1%1.4%0.76%0.25%
Apr 202693.4%3.7%1.6%0.92%0.28%
May 202694.5%3.1%1.4%0.76%0.25%
Jun 202693.2%3.7%1.6%1.1%0.3%
Jul 202693.4%3.8%1.6%0.92%0.3%
Aug 202694%3.1%1.6%0.92%0.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Vimeo

    94%

    held 1st · 1.1M estimated branded searches · +0.49% vs prior month · +0.7 points

  2. 2.Wistia

    3.1%

    held 2nd · 34.9K estimated branded searches · -18.1% vs prior month · -0.7 points

  3. 3.Vidyard

    1.6%

    held 3rd · 18.5K estimated branded searches · -0.27% vs prior month · 0 points

  4. 4.Brightcove

    0.92%

    held 4th · 10.4K estimated branded searches · +0.29% vs prior month · 0 points

  5. 5.SproutVideo

    0.3%

    held 5th · 3.4K estimated branded searches · +0.29% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among business video hosting platforms worldwide?

In August 2026, Vimeo was the most searched among business video hosting platforms worldwide, with an estimated 1.1M branded searches and 94% estimated Share of Search within this set. Wistia is in 2nd place, 91 percentage points behind at 3.1% Share of Search.

Global business video hosting platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vimeo92.7% → 94%94.6%Mar 202692.7%Oct 20251st
Wistia3.6% → 3.1%3.8%Jul 20263%Dec 20252nd
Vidyard2% → 1.6%2%Dec 20251.4%May 20263rd
Brightcove1.3% → 0.92%1.3%Oct 20250.76%May 20264th
SproutVideo0.37% → 0.3%0.37%Oct 20250.25%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among business video hosting platforms worldwide increased from 92.7% to 94%.
  • Across the 11 months ending August 2026, Wistia’s estimated Share of Search among business video hosting platforms worldwide decreased from 3.6% to 3.1%.
  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among business video hosting platforms worldwide peaked at 94.6% in March 2026 and was lowest at 92.7% in October 2025.
  • Across the 11 months ending August 2026, Vidyard, Brightcove and SproutVideo held steady: their estimated Share of Search among business video hosting platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for business video hosting platforms worldwide in August 2026?

  1. In August 2026, Vimeo gained estimated Share of Search among business video hosting platforms worldwide, from 93.4% to 94%.

  2. In August 2026, Wistia lost estimated Share of Search among business video hosting platforms worldwide, from 3.8% to 3.1%.

  3. Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.

  4. Estimated monthly branded searches for SproutVideo worldwide fell 34.4% over 11 measured months, from 5.2K to 3.4K in August 2026.

  5. Estimated monthly branded searches for Vidyard worldwide fell 33.5% over 11 measured months, from 27.8K to 18.5K in August 2026.

How the Brand Demand Index is measured

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