Panopto vs Wistia:Which is more popular?
In September 2026, Panopto had more branded searches than Wistia among business video hosting platforms worldwide. Panopto had about 110,000 branded searches, while Wistia had 41,700. Panopto made up 8.8% of all business video hosting platform searches we track, and Wistia accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about business video hosting platforms, Wistia appeared in all five answers and Panopto in two. Wistia was mentioned before Panopto in every answer.
Who do people search for more?
Panopto, about 3 searches for every 1 for Wistia
Who does AI mention more?
Wistia, mentioned in every answer we collected
Who does AI recommend more?
Wistia, named ahead of Panopto in every answer
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Top business video hosting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wistia appeared in all five answers. Panopto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wistia was listed before Panopto in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vimeo1st- Wistia2nd
Vidyard3rd
SproutVideo4th
Brightcove5th
Kaltura6th- Panopto7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vidyard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brightcove3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SproutVideo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panopto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kaltura2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about business video hosting platforms
5 answers
Asked ChatGPT
“Which business video hosting platform should I use?”
Asked ChatGPT
“What are the best business video hosting platforms?”
Asked ChatGPT
“What's the best business video hosting platform for a marketing team?”
Searched Google, AI Overview
“best video hosting platform”
Searched Google, AI Overview
“video hosting for business”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Panopto or Wistia more popular in search?
This chart shows how often people search Google for Panopto and Wistia by name. Each line represents a brand's share of searches for all seven business video hosting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Panopto, Wistia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vimeo | Panopto | Wistia | Kaltura | Vidyard | Brightcove | SproutVideo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 8.8% | 3.3% | 2.2% | 1.8% | 1.2% | 0.23% |
| Nov 2025 | 84.4% | 7.3% | 3.4% | 2.2% | 1.5% | 1% | 0.19% |
| Dec 2025 | 86.1% | 6.1% | 2.8% | 1.8% | 1.9% | 1% | 0.2% |
| Jan 2026 | 85.2% | 6.1% | 3.4% | 2.2% | 1.9% | 1% | 0.19% |
| Feb 2026 | 86.5% | 6.2% | 2.9% | 1.9% | 1.6% | 0.86% | 0.16% |
| Mar 2026 | 87% | 6.2% | 2.9% | 1.9% | 1.3% | 0.71% | 0.16% |
| Apr 2026 | 84.5% | 7.3% | 3.4% | 2.2% | 1.5% | 0.84% | 0.19% |
| May 2026 | 85.8% | 7.4% | 2.9% | 1.8% | 1.2% | 0.7% | 0.16% |
| Jun 2026 | 86.8% | 5.1% | 3.5% | 1.9% | 1.5% | 1.1% | 0.2% |
| Jul 2026 | 88% | 4.2% | 3.6% | 1.5% | 1.6% | 0.87% | 0.2% |
| Aug 2026 | 86.2% | 6.1% | 2.9% | 2.2% | 1.5% | 0.85% | 0.2% |
| Sep 2026 | 82.6% | 8.8% | 3.3% | 2.6% | 1.5% | 0.99% | 0.19% |
How has the Panopto and Wistia comparison changed over the last 12 months?
3 findings
- Panopto was ahead of Wistia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Panopto’s share of searches among business video hosting platforms worldwide held steady at 8.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Wistia’s share of searches among business video hosting platforms worldwide held steady at 3.3%, and its estimated monthly branded searches moved from 50.7K to 41.7K.
How did search popularity change for business video hosting platforms worldwide in September 2026?
2 changes
In September 2026, Panopto gained share of searches among business video hosting platforms worldwide, from 6.1% to 8.8%.
Estimated monthly branded searches for Wistia worldwide fell 17.7% over 12 measured months, from 50.7K to 41.7K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Panopto’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business video hosting platforms
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