Brandwave

How popular isPanopto?

In September 2026, people searched for Panopto by name about 110,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 8.8% of all global business video hosting platform searches, placing Panopto second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about business video hosting platforms, Panopto appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Panopto is the second most searched of 7 competitors and the seventh most recommended in AI answers.

  1. VimeoShare of searches 82.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PanoptoShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. WistiaShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. KalturaShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. VidyardShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top business video hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panopto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panopto is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vimeo1st
  2. Wistia2nd
  3. Vidyard3rd
  4. SproutVideo4th
  5. Brightcove5th
  6. Kaltura6th
  7. Panopto7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vidyard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brightcove3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SproutVideo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panopto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kaltura2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about business video hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business video hosting platforms compete with Panopto?

Panopto against business video hosting platforms worldwide, by month

Share of searches by month for Vimeo, Panopto, Wistia, Kaltura. The figures are in the table below the chart.

View monthly share of searches table
MonthVimeoPanoptoWistiaKalturaVidyardBrightcoveSproutVideo
Oct 202582.5%8.8%3.3%2.2%1.8%1.2%0.23%
Nov 202584.4%7.3%3.4%2.2%1.5%1%0.19%
Dec 202586.1%6.1%2.8%1.8%1.9%1%0.2%
Jan 202685.2%6.1%3.4%2.2%1.9%1%0.19%
Feb 202686.5%6.2%2.9%1.9%1.6%0.86%0.16%
Mar 202687%6.2%2.9%1.9%1.3%0.71%0.16%
Apr 202684.5%7.3%3.4%2.2%1.5%0.84%0.19%
May 202685.8%7.4%2.9%1.8%1.2%0.7%0.16%
Jun 202686.8%5.1%3.5%1.9%1.5%1.1%0.2%
Jul 202688%4.2%3.6%1.5%1.6%0.87%0.2%
Aug 202686.2%6.1%2.9%2.2%1.5%0.85%0.2%
Sep 202682.6%8.8%3.3%2.6%1.5%0.99%0.19%

  1. 1.Vimeo

    82.6%

    Held 1st. 1M estimated branded searches, -0.08% vs prior month. Share -3.5 points.

  2. 2.Panopto

    8.8%

    Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +2.6 points.

  3. 3.Wistia

    3.3%

    Held 3rd. 41.7K estimated branded searches, +20.5% vs prior month. Share +0.4 points.

  4. 4.Kaltura

    2.6%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.Vidyard

    1.5%

    Held 5th. 18.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Brightcove

    0.99%

    Held 6th. 12.4K estimated branded searches, +21.2% vs prior month. Share +0.1 points.

  7. 7.SproutVideo

    0.19%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Panopto and its closest rivals

Every comparison with Panopto

6 comparisons

How has branded search demand for Panopto changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panopto worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Panopto’s share of searches among business video hosting platforms worldwide peaked at 8.8% in October 2025 and was lowest at 4.2% in July 2026.

How did search popularity change for business video hosting platforms worldwide in September 2026?

6 changes

  1. In September 2026, Panopto gained share of searches among business video hosting platforms worldwide, from 6.1% to 8.8%.

  2. In September 2026, Vimeo lost share of searches among business video hosting platforms worldwide, from 86.2% to 82.6%.

  3. Estimated monthly branded searches for Vidyard worldwide fell 33.6% over 12 measured months, from 27.7K to 18.4K in September 2026.

  4. Estimated monthly branded searches for Brightcove worldwide fell 33.4% over 12 measured months, from 18.7K to 12.4K in September 2026.

  5. Estimated monthly branded searches for SproutVideo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Wistia worldwide fell 17.7% over 12 measured months, from 50.7K to 41.7K in September 2026.

How are Panopto’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Panopto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • panopto

How the Brand Demand Index is measured

Who owns Panopto?

Panopto is owned by Panopto. Brandwave also tracks Elai, owned by the same company, worldwide.

Do you work for Panopto? To request corrections or removal please contact us via our support page and we will be happy to assist.

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