How popular isKaltura in search?
In September 2026, people searched for Kaltura by name about 33,100 times worldwide, about the same as the previous year. These searches made up 2.6% of all global business video hosting platform searches, placing Kaltura fourth out of seven platforms. These are worldwide searches for English-language branded terms.
Vimeo82.6%
Panopto8.8%
Wistia3.3%
Kaltura2.6%
Vidyard1.5%
Brightcove0.99%
SproutVideo0.19%
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Which business video hosting platforms compete with Kaltura?
Share of searches by month for Vimeo, Panopto, Wistia, Kaltura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vimeo | Panopto | Wistia | Kaltura | Vidyard | Brightcove | SproutVideo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 8.8% | 3.3% | 2.2% | 1.8% | 1.2% | 0.23% |
| Nov 2025 | 84.4% | 7.3% | 3.4% | 2.2% | 1.5% | 1% | 0.19% |
| Dec 2025 | 86.1% | 6.1% | 2.8% | 1.8% | 1.9% | 1% | 0.2% |
| Jan 2026 | 85.2% | 6.1% | 3.4% | 2.2% | 1.9% | 1% | 0.19% |
| Feb 2026 | 86.5% | 6.2% | 2.9% | 1.9% | 1.6% | 0.86% | 0.16% |
| Mar 2026 | 87% | 6.2% | 2.9% | 1.9% | 1.3% | 0.71% | 0.16% |
| Apr 2026 | 84.5% | 7.3% | 3.4% | 2.2% | 1.5% | 0.84% | 0.19% |
| May 2026 | 85.8% | 7.4% | 2.9% | 1.8% | 1.2% | 0.7% | 0.16% |
| Jun 2026 | 86.8% | 5.1% | 3.5% | 1.9% | 1.5% | 1.1% | 0.2% |
| Jul 2026 | 88% | 4.2% | 3.6% | 1.5% | 1.6% | 0.87% | 0.2% |
| Aug 2026 | 86.2% | 6.1% | 2.9% | 2.2% | 1.5% | 0.85% | 0.2% |
| Sep 2026 | 82.6% | 8.8% | 3.3% | 2.6% | 1.5% | 0.99% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.6% | 1M | -0.08% | -3.5 points | |
| 2, held 2nd | 8.8% | 110K | +48.6% | +2.6 points | |
| 3, held 3rd | 3.3% | 41.7K | +20.5% | +0.4 points | |
| 4, held 4th | 2.6% | 33.1K | +22.1% | +0.4 points | |
| 5, held 5th | 1.5% | 18.4K | 0% | -0.1 points | |
| 6, held 6th | 0.99% | 12.4K | +21.2% | +0.1 points | |
| 7, held 7th | 0.19% | 2.4K | 0% | 0 points |
1.
Vimeo82.6%
Held 1st. 1M estimated branded searches, -0.08% vs prior month. Share -3.5 points.
2.
Panopto8.8%
Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +2.6 points.
3.
Wistia3.3%
Held 3rd. 41.7K estimated branded searches, +20.5% vs prior month. Share +0.4 points.
4.
Kaltura2.6%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
5.
Vidyard1.5%
Held 5th. 18.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.99%
Held 6th. 12.4K estimated branded searches, +21.2% vs prior month. Share +0.1 points.
0.19%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kaltura and its closest rivals
Every comparison with Kaltura
12 comparisons
How has branded search demand for Kaltura changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kaltura worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Kaltura’s share of searches among business video hosting platforms worldwide peaked at 2.6% in September 2026 and was lowest at 1.5% in July 2026.
How did search popularity change for business video hosting platforms worldwide in September 2026?
6 changes
In September 2026, Panopto gained share of searches among business video hosting platforms worldwide, from 6.1% to 8.8%.
In September 2026, Vimeo lost share of searches among business video hosting platforms worldwide, from 86.2% to 82.6%.
Estimated monthly branded searches for Vidyard worldwide fell 33.6% over 12 measured months, from 27.7K to 18.4K in September 2026.
Estimated monthly branded searches for Brightcove worldwide fell 33.4% over 12 measured months, from 18.7K to 12.4K in September 2026.
Estimated monthly branded searches for SproutVideo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Wistia worldwide fell 17.7% over 12 measured months, from 50.7K to 41.7K in September 2026.
How are Kaltura’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kaltura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kaltura
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Where does Kaltura compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| OTT platforms | 6th of 9 | 0.03% | Show ranking |
| Business video hosting platforms | 4th of 7 | 2.6% | Shown above |
Is Kaltura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.