Brightcove vs Kaltura:Which is more popular?

Name: Brightcove vs Kaltura: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kaltura had more branded searches than Brightcove among business video hosting platforms worldwide. Kaltura had about 33,100 branded searches, while Brightcove had 12,500. Kaltura made up 2.6% of all business video hosting platform searches we track, and Brightcove accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about business video hosting platforms, Brightcove appeared in three of the five answers and Kaltura in two. Brightcove was mentioned before Kaltura in every answer that named either.

Among business video hosting platforms worldwide in September 2026

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Top business video hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brightcove was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kaltura was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brightcove was listed before Kaltura in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Vimeo	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Wistia	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Vidyard	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Brightcove	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
SproutVideo	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Panopto	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Kaltura	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5

Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vidyard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brightcove3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SproutVideo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panopto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kaltura2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about business video hosting platforms

5 answers

Asked ChatGPT
“Which business video hosting platform should I use?”
1. 1Vimeo
2. 2Wistia
3. 3SproutVideo
4. 4Vidyard
5. 5Panopto
Asked ChatGPT
“What are the best business video hosting platforms?”
1. 1Vimeo
2. 2Wistia
3. 3SproutVideo
4. 4Vidyard
5. 5Panopto
6. 6Brightcove
7. 7Kaltura
Asked ChatGPT
“What's the best business video hosting platform for a marketing team?”
1. 1Wistia
2. 2Vimeo
3. 3Vidyard
4. 4Brightcove
Searched Google, AI Overview
“best video hosting platform”
1. 1Vimeo
2. 2Wistia
Searched Google, AI Overview
“video hosting for business”
1. 1Vimeo
2. 2Wistia
3. 3Brightcove
4. 4Kaltura
5. 5Vidyard
6. 6SproutVideo

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Brightcove or Kaltura more popular in search?

This chart shows how often people search Google for Brightcove and Kaltura by name. Each line represents a brand's share of searches for all seven business video hosting platforms we track, month by month, from English-language searches worldwide.

Brightcove and Kaltura among business video hosting platforms worldwide, by month

Month	Vimeo	Panopto	Wistia	Kaltura	Vidyard	Brightcove	SproutVideo
Oct 2025	82.5%	8.8%	3.3%	2.2%	1.8%	1.2%	0.23%
Nov 2025	84.4%	7.3%	3.4%	2.2%	1.5%	1%	0.19%
Dec 2025	86.1%	6.1%	2.8%	1.8%	1.9%	1%	0.2%
Jan 2026	85.2%	6.1%	3.4%	2.2%	1.9%	1%	0.19%
Feb 2026	86.5%	6.2%	2.9%	1.9%	1.6%	0.86%	0.16%
Mar 2026	87%	6.2%	2.9%	1.9%	1.3%	0.71%	0.16%
Apr 2026	84.5%	7.3%	3.4%	2.2%	1.5%	0.84%	0.19%
May 2026	85.8%	7.4%	2.9%	1.8%	1.2%	0.7%	0.16%
Jun 2026	86.8%	5.1%	3.5%	1.9%	1.5%	1.1%	0.2%
Jul 2026	88%	4.2%	3.6%	1.5%	1.6%	0.87%	0.2%
Aug 2026	86.2%	6.1%	2.9%	2.2%	1.5%	0.85%	0.2%
Sep 2026	82.6%	8.8%	3.3%	2.6%	1.5%	0.99%	0.19%

How has the Brightcove and Kaltura comparison changed over the last 12 months?

3 findings

Kaltura was ahead of Brightcove in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Brightcove’s share of searches among business video hosting platforms worldwide moved from 1.2% to 0.99%, and its estimated monthly branded searches moved from 18.7K to 12.4K.
Across the 12 months ending September 2026, Kaltura’s share of searches among business video hosting platforms worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for business video hosting platforms worldwide in September 2026?

1 change

Estimated monthly branded searches for Brightcove worldwide fell 33.4% over 12 measured months, from 18.7K to 12.4K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Brightcove’s and Kaltura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.