Kaltura vs Wistia:Which is more popular?
In September 2026, Wistia had more branded searches than Kaltura among business video hosting platforms worldwide. Wistia had about 41,700 branded searches, while Kaltura had 33,100. Wistia made up 3.3% of all business video hosting platform searches we track, and Kaltura accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about business video hosting platforms, Wistia appeared in all five answers and Kaltura in two. Wistia was mentioned before Kaltura in every answer.
Who do people search for more?
Wistia, about 26% more searches than Kaltura
Who does AI mention more?
Wistia, mentioned in every answer we collected
Who does AI recommend more?
Wistia, named ahead of Kaltura in every answer
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Top business video hosting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wistia appeared in all five answers. Kaltura was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wistia was listed before Kaltura in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vimeo1st- Wistia2nd
Vidyard3rd
SproutVideo4th
Brightcove5th
Kaltura6th
Panopto7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vidyard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brightcove3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SproutVideo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Panopto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kaltura2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about business video hosting platforms
5 answers
Asked ChatGPT
“Which business video hosting platform should I use?”
Asked ChatGPT
“What are the best business video hosting platforms?”
Asked ChatGPT
“What's the best business video hosting platform for a marketing team?”
Searched Google, AI Overview
“best video hosting platform”
Searched Google, AI Overview
“video hosting for business”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kaltura or Wistia more popular in search?
This chart shows how often people search Google for Kaltura and Wistia by name. Each line represents a brand's share of searches for all seven business video hosting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Wistia, Kaltura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vimeo | Panopto | Wistia | Kaltura | Vidyard | Brightcove | SproutVideo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 8.8% | 3.3% | 2.2% | 1.8% | 1.2% | 0.23% |
| Nov 2025 | 84.4% | 7.3% | 3.4% | 2.2% | 1.5% | 1% | 0.19% |
| Dec 2025 | 86.1% | 6.1% | 2.8% | 1.8% | 1.9% | 1% | 0.2% |
| Jan 2026 | 85.2% | 6.1% | 3.4% | 2.2% | 1.9% | 1% | 0.19% |
| Feb 2026 | 86.5% | 6.2% | 2.9% | 1.9% | 1.6% | 0.86% | 0.16% |
| Mar 2026 | 87% | 6.2% | 2.9% | 1.9% | 1.3% | 0.71% | 0.16% |
| Apr 2026 | 84.5% | 7.3% | 3.4% | 2.2% | 1.5% | 0.84% | 0.19% |
| May 2026 | 85.8% | 7.4% | 2.9% | 1.8% | 1.2% | 0.7% | 0.16% |
| Jun 2026 | 86.8% | 5.1% | 3.5% | 1.9% | 1.5% | 1.1% | 0.2% |
| Jul 2026 | 88% | 4.2% | 3.6% | 1.5% | 1.6% | 0.87% | 0.2% |
| Aug 2026 | 86.2% | 6.1% | 2.9% | 2.2% | 1.5% | 0.85% | 0.2% |
| Sep 2026 | 82.6% | 8.8% | 3.3% | 2.6% | 1.5% | 0.99% | 0.19% |
How has the Kaltura and Wistia comparison changed over the last 12 months?
3 findings
- Wistia was ahead of Kaltura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kaltura’s share of searches among business video hosting platforms worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Wistia’s share of searches among business video hosting platforms worldwide held steady at 3.3%, and its estimated monthly branded searches moved from 50.7K to 41.7K.
How did search popularity change for business video hosting platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Wistia worldwide fell 17.7% over 12 measured months, from 50.7K to 41.7K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Kaltura’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business video hosting platforms
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