Panopto vs Wistia:Which is searched more?
In September 2026, Panopto had more branded searches than Wistia among business video hosting platforms worldwide. Panopto had about 110,000 branded searches, while Wistia had 41,700. Panopto made up 8.8% of all business video hosting platform searches we track, and Wistia accounted for 3.3%. These are worldwide searches for English-language branded terms.
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Is Panopto or Wistia more popular in search?
Compare services and tools used to host, manage, and distribute business videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Panopto, Wistia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vimeo | Panopto | Wistia | Kaltura | Vidyard | Brightcove | SproutVideo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 8.8% | 3.3% | 2.2% | 1.8% | 1.2% | 0.23% |
| Nov 2025 | 84.4% | 7.3% | 3.4% | 2.2% | 1.5% | 1% | 0.19% |
| Dec 2025 | 86.1% | 6.1% | 2.8% | 1.8% | 1.9% | 1% | 0.2% |
| Jan 2026 | 85.2% | 6.1% | 3.4% | 2.2% | 1.9% | 1% | 0.19% |
| Feb 2026 | 86.5% | 6.2% | 2.9% | 1.9% | 1.6% | 0.86% | 0.16% |
| Mar 2026 | 87% | 6.2% | 2.9% | 1.9% | 1.3% | 0.71% | 0.16% |
| Apr 2026 | 84.5% | 7.3% | 3.4% | 2.2% | 1.5% | 0.84% | 0.19% |
| May 2026 | 85.8% | 7.4% | 2.9% | 1.8% | 1.2% | 0.7% | 0.16% |
| Jun 2026 | 86.8% | 5.1% | 3.5% | 1.9% | 1.5% | 1.1% | 0.2% |
| Jul 2026 | 88% | 4.2% | 3.6% | 1.5% | 1.6% | 0.87% | 0.2% |
| Aug 2026 | 86.2% | 6.1% | 2.9% | 2.2% | 1.5% | 0.85% | 0.2% |
| Sep 2026 | 82.6% | 8.8% | 3.3% | 2.6% | 1.5% | 0.99% | 0.19% |
How has the Panopto and Wistia comparison changed over the last 12 months?
3 findings
- Panopto was ahead of Wistia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Panopto’s share of searches among business video hosting platforms worldwide held steady at 8.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Wistia’s share of searches among business video hosting platforms worldwide held steady at 3.3%, and its estimated monthly branded searches moved from 50.7K to 41.7K.
How did search popularity change for business video hosting platforms worldwide in September 2026?
2 changes
In September 2026, Panopto gained share of searches among business video hosting platforms worldwide, from 6.1% to 8.8%.
Estimated monthly branded searches for Wistia worldwide fell 17.7% over 12 measured months, from 50.7K to 41.7K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Panopto’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business video hosting platforms
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